The Logo Company Case Study

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AB Fishing Tackle

Introduction

TheLogoCompany has a well established global client base and an excellent reputation for professional logo design services. The logo design team boasts a wealth of experience, with qualified logo designers based in the USA and Europe.

Our world class portfolio is a testament to our experience and versatility it displays a broad range of logo designs from a multitude of genres and caters for all businesses from small start-ups to well established large companies.

Our design skills are matched by our excellent customer support team. This team is made up highly trained and experienced individuals with a wealth of technical graphic design knowledge to assist you every step of the way through your logo design process.

This case study will cover the custom logo design process from start to finish for one of our clients : AB Fishing Tackle. Pictured below is the logo that we designed for AB Fishing Tackle along with the process that went in to producing it.

The Process

AB Fishing Tackle is a UK based Fishing Tackle retailer with mail order and internet clients. They approached us requesting a modern logo design that appeals to the younger generation, showing an enthusiastic and trendy feel, while still attracting the older more established client base within the angling community.

The logo was also to be the focal point of their website banner and would need to be a strong and bold design which reflected a contemporary and modern look.

We use ALL of the details provided from the order form. One of the most important aspects of any design project is to really understand the background of the client, and we always follow up any links to websites and references provided by our clients.

This allows us to really understand your needs and helps create the perfect design for your business. This combined with close attention to the specific instructions provided by the client allows us to field designs that really match the client’s requirements.

Below are the points that we felt were going to have an impact on the design:

UK Based – UK Fishing Internet/Mail order.
20+ Years of experience.
Advancement of technology allows for advances within the sport.
Not just supplier but provides a full service to the sea angling community.
Modernising a hobby/pastime that is regarded as something for the older generation.

Initial Design Concepts

Our multinational design team have a wealth of experience between them and they all pool together while coming up with ideas for the initial concepts. The best ideas that they come up with are chosen by the Lead supervisor and the designer who came up with the ideas is placed in charge of the project.

Work on the designs begins immediately and the initial concepts are ready to send out to the client within 3 business days.

We created initial designs that significantly varied in style, each of them based on what the client has said they want from their corporate logo design:

The concepts sent to the client range from simple yet elegant designs to bold illustrative and modernist designs each embracing the required design characteristics as specified in the clients order form. We have provided a varied set of designs in this set each with a focus on the needs of the client:

Simple designs with strong and confident colors which provide a sense of expertise and professionalism, the company has over 20 years of experience in the field and has a well established client base of professional and serious anglers.

At the same time, they want to promote the sport as something that is exciting and not just for the older generation and the logo will also need to appeal a more trendy and modern feel. We have also fielded various illustrative and name graphic designs with a modern and up-to-date look, designs that look attractive and can be used on the web.

Design Concepts

  • AB Fishing Tackle
  • AB Fishing Tackle
  • AB Fishing Tackle
  • AB Fishing Tackle

Client Feedback

First revision round

By this stage we have presented the initial concepts to the client.

The next step in the process is to move forward with a specific look for the design based on the concepts that were first sent out.

Here, they have come back to us with a couple of selections from the initial concepts. They like the designs and want to the see the logo from one and the text from the other together in one design:  

“Thank-you for the logo design concepts that you have provided us with. We are very impressed with the quality and originality of the designs and have taken our time looking over them to select the logo that we feel best matches our company.”

We take this feedback and pass it straight to our design team who begin making the required alterations to the designs. Once ready, we send the revised designs back out to the client so that they can see the changes.

We offer unlimited free revisions to the designs and this is an invaluable part of our design process. During this phase we can make any changes the client wants to the designs no matter how major or minor.

We offer total control over the designs and will work at a pace to match you. Our dedicated customer services team are always on hand to provide support, help with the designs and to answer all questions that you might have regarding the design and the process.

Once revised, we send the new design back out to the client to get their response to the changes that have been made.

Usually by this point the client will be ready to finalize their selection and we can move on to creating the various versions of the design in the industry standard file types.

The client is happy with the image and requests a small re-size of the text contained in the logo. After this small change their logo design is now ready to be finalized.

Customer Testimonial

Thank-you for our completed logo package. We are more than happy with the

service that you have provided. We also have plans for more graphic work in the near future and
will certainly be calling upon your services again.