The Logo Company Case Study
Avalanche
Introduction
Avalanche is the team name for a girls fast pitch softball team. Soft ball is similar to baseball and is sometimes referred to as handball. The ball is thrown underhand and there are no speed or arc restrictions.
The logo design should have snow, some type of swoosh of snow, the word fast pitch, and a softball. We hope to have this done before Christmas. We have a couple of files to send you of what we tried to do ourselves. We were thinking something similar to the Colorado Avalanche hockey logo.
Client Name: Avalanche
The first to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. Once a team of designers for the project has been assigned, the designers begin creating their concepts. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Design Concepts
Client Feedback
The client replied with the comment:
“It just doesn't appear as if our Avalanche logo will look like an Avalanche of snow. So, instead of a snowy theme, let’s go with more of a cool icy theme. ”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
