The Logo Company Case Study
Big Mouth
Introduction
The client is looking to recreate an illustration designed which was lost. The Design was provided by the client. The target audience is the whole world, the design is to be placed on a website.
The design needs to be created exactly as it is shown below, including all the details and color variations.
The Design Process
The first thing that we do when we receive a logo order is to get all of our design team together and start discussing ideas. There are a minimum of 3 designers on each project. Some clients prefer having one designer and others believe “2 heads are better than one” but projects can have more or less designers depending on the client and their needs. The designers will come up with design concepts to be worked upon by the group. This is also the point when the designers may ask the client for additional information. This is known as the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
Design Concepts
Client Feedback
The client replied with the comment:
The logo concept we desire to move forward with design 4 first and foremost, the rendition was superbly executed. The following changes need to be made:
The upper lip is not the same as the submitted artwork. A very close attempt at the upper lip on concept "Design 5" but on the link above it is not correct. Everything else looks great. The brown color of the face is off. The color of our choice from the pantone selection is PMS#730. This seems like the correct color but we will not know for sure until we actually see it used on the face itself. Other choices are PMS# 1395, 160 and 4635. If all 4 were provided, we could definitely make a choice from there.
Thanks for all your help and assistance, we look forward to the changes.
