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Defining Brand Personality What is brand personally really? Well, one can say that it refers to the human traits and...


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Defining Luxury Brands Well, we all know that a luxury brand is associated with high quality, exclusivity, and premium pricing....


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What is brand positioning I hear you ask. Well, in short it is a deep understanding of your target audience,...


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Definition Of Brand Extension Brand extension is a marketing strategy wherein a company uses its established brand name to introduce...


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Understanding Marketing and Branding Marketing vs branding! Two actually rather different things even if they are easy to confuse with...


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So, first of all, have you ever heard of brand kits? No, well pay close attention as its really important...


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