TheLogoCompany.net has a well established global client base and an excellent reputation for professional logo design services. The logo design team boasts a wealth of experience, with qualified logo designers based in the USA and Europe.

Our world class portfolio is a testament to our experience and versatility it displays a broad range of logo designs from a multitude of genres and caters for all businesses from small start-ups to well established large companies.

Our design skills are matched by our excellent customer support team. This team is made up highly trained and experienced individuals with a wealth of technical graphic design knowledge to assist you every step of the way through your logo design process.

This case study will cover the custom logo design process from start to finish for one of our clients : AB Fishing Tackle. Pictured below is the logo that we designed for AB Fishing Tackle along with the process that went in to producing it.

Client Name: AB Fishing Tackle

Final Selection

The Process

AB Fishing Tackle is a UK based Fishing Tackle retailer with mail order and internet clients. They approached us requesting a modern logo design that appeals to the younger generation, showing an enthusiastic and trendy feel, while still attracting the older more established client base within the angling community.

The logo was also to be the focal point of their website banner and would need to be a strong and bold design which reflected a contemporary and modern look.

We use ALL of the details provided from the order form. One of the most important aspects of any design project is to really understand the background of the client, and we always follow up any links to websites and references provided by our clients.

This allows us to really understand your needs and helps create the perfect design for your business. This combined with close attention to the specific instructions provided by the client allows us to field designs that really match the client’s requirements.

Below are the points that we felt were going to have an impact on the design:

UK Based – UK Fishing Internet/Mail order.
20+ Years of experience.
Advancement of technology allows for advances within the sport.
Not just supplier but provides a full service to the sea angling community.
Modernising a hobby/pastime that is regarded as something for the older generation.

Initial Design Concepts

Our multinational design team have a wealth of experience between them and they all pool together while coming up with ideas for the initial concepts. The best ideas that they come up with are chosen by the Lead supervisor and the designer who came up with the ideas is placed in charge of the project.

Work on the designs begins immediately and the initial concepts are ready to send out to the client within 3 business days.

We created initial designs that significantly varied in style, each of them based on what the client has said they want from their corporate logo design:

The concepts sent to the client range from simple yet elegant designs to bold illustrative and modernist designs each embracing the required design characteristics as specified in the clients order form. We have provided a varied set of designs in this set each with a focus on the needs of the client:

Simple designs with strong and confident colors which provide a sense of expertise and professionalism, the company has over 20 years of experience in the field and has a well established client base of professional and serious anglers.

At the same time, they want to promote the sport as something that is exciting and not just for the older generation and the logo will also need to appeal a more trendy and modern feel. We have also fielded various illustrative and name graphic designs with a modern and up-to-date look, designs that look attractive and can be used on the web.

We have presented the various themes separately at this point as clients often like separate components from a number of the concepts and this allows us to fully explore each of the various styles before moving on.

At this stage in the process we are confident that our clients will be able to make specific selections as to how they would like their designs to look and often only have minor alterations that they would like have made to the designs.

In the rare event that the client is not happy with any of the initial concepts we can still gain valuable feedback about various aspects of the designs, allowing us to re-work the concepts to better suit the client’s vision of their perfect design.

First revision round

By this stage we have presented the initial concepts to the client.

The next step in the process is to move forward with a specific look for the design based on the concepts that were first sent out.

Here, they have come back to us with a couple of selections from the initial concepts. They like the designs and want to the see the logo from one and the text from the other together in one design:  

“Thank-you for the logo design concepts that you have provided us with. We are very impressed with the quality and originality of the designs and have taken our time looking over them to select the logo that we feel best matches our company.”

	We have chosen this design... ABFishingTackD12aR00aP01AU.jpg but would like one small change:
We'd like to change the font for the words "FISHING TACKLE" to that used in this logo ABFishingTackD14aR00aP01AU.jpg but we'd like the colour to be black not green.

We take this feedback and pass it straight to our design team who begin making the required alterations to the designs. Once ready, we send the revised designs back out to the client so that they can see the changes.

We offer unlimited free revisions to the designs and this is an invaluable part of our design process. During this phase we can make any changes the client wants to the designs no matter how major or minor.

We offer total control over the designs and will work at a pace to match you. Our dedicated customer services team are always on hand to provide support, help with the designs and to answer all questions that you might have regarding the design and the process.

Once revised, we send the new design back out to the client to get their response to the changes that have been made.

Usually by this point the client will be ready to finalize their selection and we can move on to creating the various versions of the design in the industry standard file types.

The client is happy with the image and requests a small re-size of the text contained in the logo. After this small change their logo design is now ready to be finalized.

This is the final design chosen by AB Fishing Tackle for their company logo.

Anything Else?

We don’t stop at logo design; our flexible team can service all of your design needs and are available for any custom design work that you might require – Just had a logo designed for your new website? Need buttons or images for your website? We can help. Let us know what you need and we can give you a competitive quote.

AB Fishing Tackle requested some additional designs for their website:

We'd like to present some of the text on our website using the same font that is used for the words "FISHING TACKLE". For example: the phone number and possibly some of the main button text. Would you be able to provide us with this font so that we can use it on our website? If this is not possible, could you provide us with specific words as scalable graphics that we can use? The following words would be required (in #FF0019 red):

0870 243 2074
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While we can not distribute the fonts used in our logo designs, we can let you know what fonts were used, and where they can be purchased.

In this case we created a separate image file for each of the requested words in dimensions specified by the client. We also provided the files in .png format at their request:

The final pack

Now that we have a final selection from the client and all the extra designs are completed we create your ‘Final Pack’. All the of the extra designs are included in the final pack as standard. The ‘Pack’ is a ZIP archive that contains the design in various industry standard formats:

	CMYK High quality file for professional lithographic printing.
	A fully editable master file, in vector art format that can be re-sized on any scale without distorting and from which you can export to any file types that you require.
	A transparent file for web use that can be placed over webpage graphics and background colors.
	High quality RGB files that are ideal for home/office use. These can be printed on standard printers.

We can also provide your design in various other file formats upon request.

If you need the design in a specific file type or don’t know what file type you need for a specific purpose, just ask our friendly customer services team and they will gladly help out and get you the file that you need.

Once the pack is ready, we will send you a link via email, to the location on our server where your files are stored. We will keep your files on our system as this provides you with a safeguard against the loss/damage of your designs and also give us quick access should you require any extra design work from us.

You could have your logo design incorporated into a range of business stationery including letterheads and business cards among many of the other design services that we offer.

Other Services

We offer printing services to our clients at EXCLUSIVE prices through our sister site www.printbonus.com. Only our clients can use the service offered here at rock bottom prices! You can also order design work for stationery, the web and other items from the website.

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