Introduction

Avalanche is the team name for a girls fast pitch softball team. Soft ball is similar to baseball and is sometimes referred to as handball. The ball is thrown underhand and there are no speed or arc restrictions.

Client Name: Avalanche

Final Selection

The Design Process

The first to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. Once a team of designers for the project has been assigned, the designers begin creating their concepts. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.

Initial Concepts

By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

The initial concepts sent for this logo design project:

Initial Concept A	Initial Concept B
Initial Concept C	Initial Concept D

We send the following information to the client with the initial concepts:

An explanation of the colors used in the designs. As we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

Client Response

The client replied with the comment:

“It just doesn't appear as if our Avalanche logo will look like an Avalanche of snow.  So, instead of a snowy theme, let’s go with more of a cool icy theme. ”

The client’s comments are passed on to the design team and they begin implementing the client’s instructions.

We aim to have the revised design/s back with the client in 3 business days.

1st Set of Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:

Initial Concept E	Initial Concept F
Initial Concept G	Initial Concept H

The client responded to these designs with the following comments:
“This one is perfect, Concept G

Can we get the final logo two ways?

1. With the purple background -and-

2. With out the purple background.  

Of course, we'll need the different file types.  We will use it in print, on shirts, on the website, and other misc. ways.  

Thanks and great job.”

After receiving this green light from the client the design team begin to prepare the final pack for the client. This can take up to 3 business days but usually gets done quicker by the design team.

Final Pack

We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;

	1 x High res Tif for professional printing
	1 x JPG in gray scale for trademark registration purposes
	3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use
	1 x  transparent PSD for professional web design use
	1 x vector based .eps file (This is this fully editable master file) for professional printing and  design work

We can also create specific file types for clients if requested and if possible.

At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.   

We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.

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