Introduction
Beatties Recycling is a UK based recycling company. They collect and recycle batteries, scrap metals and end of life vehicles. The target audience is Council’s (local government), Garages and the general public.
The logo design is to be 2 color, the company colors can be red & black or green & black.
Client Name: Beatties Recycling Ltd
Final Selection
The Design Process
The first thing to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts. There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
Initial Concept A |
Initial Concept B |
Initial Concept C |
Initial Concept D |
We send the following information to the client with the initial concepts:
An explanation of the colors used in the designs. As we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
Client Response
The client replied with the comment:
“Good start.
We like the icon from A and the text from D,
Darken the red inside the icon and make the text red the same.
We need some variations of these two ideas put together. Try some using the 'B' in the middle of the icon as the start of the word Beatties and some not like this. To make the 'B' in the icon the start of the word you can try altering the icon or dragging the text into the icon.
The client decided to discard the other 4 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept E |
Concept F |
Concept G |
Concept H |
The client responded to these designs with the following comments:
“Thanks, we will take the second one.”
After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.
Initial Stationary Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A |
Initial Stationary Concept B |
Initial Stationary Concept C |
As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client responded with the following information:
“Please find attached design alterations to the card, headed paper and acknowledgement slip, that I would like you to make.”
The client sent a number of revisions regarding the stationary. The client’s comments are passed on to the design team and they begin implementing the client’s instructions. We aim to have the revised design/s back with the client in 3 business days.
1st Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept B1 |
The client responded with the following information:
The Business Card - Ok
Letterhead - Move the address in the top right to the bottom left
with the phone numbers etc...
Logo top left.
Then in bottom left - Beatties Recycling LTD in bold
Postal address same size but without bold
phone
fax
cell
space
internet address
email address.
Comp Slip - Again move the address to be on top of the phone number etc... Also move the black and red to the bottom to look like the Business Card. Move the logo only up to top left of Compliment Slip.
Take the bold off his postal address.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
2nd Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept B1.a |
The client responded with the following information:
“Letterhead - BEATTIES RECYCLING LTD to be not bold in the same font as the lines below and written not in all caps, exactly like this
Beatties Recycling Ltd
Comp slip - again BEATTIES RECYCLING LTD to be not all in caps and the same font as the info below”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
3rd Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept B2 |
Concept B3 |
The client responded with the following information:
“Yes we have a green light for you so if you would please prepare the final file formats for B.
Thank You”
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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