Introduction

Eva’s is health food restaurant Which has been around since 1978. They serve all kinds of health food and fruit juice smooties. The target audience is health conscious people between the ages of 25 to 50 years old.

The logo design is to be illustrative with a simple but catchy font, something not too hi-tech. it needs to match the style of the health food industry. They work the fruits into the fonts or the slogan, “Eat Good, Feel Good”.

Client Name: Eva’s

Final Selection

The Design Process

The first thing to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts.  There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.

Initial Concepts

By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

Initial Concept A	Initial Concept B
Initial Concept C	Initial Concept D
Initial Concept E	Initial Concept F

We send the following information to the client with the initial concepts:

An explanation of the colors used in the designs. As we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.

We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.

Client Response

The client replied with the comment:

“I like the second one, lets try to make it a little more colorful and try the font I have attached.

Thanks”

The client’s comments are passed on to the design team and they begin implementing the client’s instructions.

We aim to have the revised design/s back with the client in 3 business days.

1st Set of Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:

Concept B1	Concept B2
Concept B3

The client responded to these designs with the following comments:

“Hi need the (va's) in (eva's), the same green as the (e) and if we can keep the ring thin around the logo, this way it won't distract.”

Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

2nd Set of Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:

Concept B4

Concept B5

The client responded to these designs with the following comments:

“Thank you, design b4 looks great. You can go ahead and send me the package. The only change I need is to make the "since 1978" and "eat good. feel good" in the same color, a very dark green.”

Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

3rd Set of Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:

Concept B4.a	Concept B4.b
Concept B4.c

The client responded to these designs with the following comments:

“The leaf has ridges and looks more like a tomato leaf, also on the bottom of the stem that other part doesn't belong there on an apple. I'm not sure if you intended to create a tomato but an apple works better for us.”
  
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

4th Set of Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:

Concept B4.d	Concept B4.e
Concept B4.f	Concept B4.g

The client responded to these designs with the following comments:

“We want to move forward with number 4”

After receiving this green light from the client the design team begin to prepare the final pack for the client. This can take up to 3 business days but usually gets done quicker by the design team.

Final Pack

We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.

The final pack sent to the client, includes the following file types and formats;

	1 x High res Tif for professional printing
	1 x JPG in gray scale for trademark registration purposes
	3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use
	1 x  transparent PSD for professional web design use
	1 x vector based .eps file (This is this fully editable master file) for professional printing and  design work

We can also create specific file types for clients if requested and if possible.

At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.   

We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.

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