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INTRODUCTION
The client is a newly established UK based company that supplies gifts and accessories to the nursing profession. The target audience is anyone in the medical profession but the main focus is on nurses.
The logo design is to be a one color (light blue) illustration of a nurse with some funky writing underneath.
CLIENT NAME: FUNKY NURSE
Final Selection
THE DESIGN PROCESS
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer working on a project is better for the overall feel of the logo but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
INITIAL CONCEPTS
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Initial Concept 1 |
Initial Concept 2 |
Initial Concept 3 |
Initial Concept 4 |
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
CLIENTS RESPONSE
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“Hello,
I received my designs yesterday and loved them so thank you. After careful consideration I have chosen to use the first design.
There are just a few small changes that I request to be made:
- Please can you remove the wristwatch and the buttons on the dress from the nurse design.
- Please can you colour in the collar of the dress so it is the same light blue.
Thank you very much!”
The client decided to edit one of the designs and see what the design team came up with. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1ST SET OF REVISIONS
These are the designs which the design team prepared for the client to view and from here the client will decide which design/s they would like move forward with:
Concept 1A |
Concept 1B |
The client responded to these designs with the following comments:
“Just to let you know I am very happy with the revisions made to my logo and wish to complete my order by choosing the second logo for my company.
Thank you,”
FINAL PACK The final pack is sent out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack includes all the relevant file types needed for Home/office printing and web use. To see a list of available file types please visit:
http://thelogocompany.net/logo-design-file-formats.htm
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web site design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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