Introduction
Hedge point is a financial consultation company for small to medium sized corporations.
The target audience is owners, CFO’s and treasurers of small to medium sized corporations.
The logo design is to be a maximum of 3 colors, with a combination of grey, blue and a suitable third color. The company slogan is “Interest Rate Management Advisors”. The logo is to be clean, solid and professional looking.
Client Name: HedgePoint LLC
Final Selection
The Design Process
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Initial Concept 1 |
Initial Concept 2 |
Initial Concept 3 |
Initial Concept 4 |
Initial Concept 5 |
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
Client Response
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“Hi,
Thanks for the designs. I would like to go with the 1st design but would like to consider the following changes:
1. Get rid of the image that is above Hedgepoint
2. The color that is used for "point", I would like to consider a couple other shades of blue. I like the current blue but would like to see a few other slightly darker shades of blue.
Let me know if you have any questions.”
The client decided to focus on a single design. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
These are the designs which the design team prepared for the client to view and from here the client will decide which design/s they would like move forward with:
Concept 1a |
Concept 1b |
Concept 1c |
Concept 1d |
The client responded to these designs with the following comments:
“Hi,
I would like to go with the third design.
Thanks for your help!”
After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.
Initial Stationary Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A |
Initial Stationary Concept B |
Initial Stationary Concept C |
Initial Stationary Concept D |
As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client responded with the following information:
“Let's go with the forth design with the following changes:
1. Note: The address is now xxxxxx
2. It looks like the underline of point is missing and the LLC is missing on every rendition of the logo.
3. On the letterhead, let's try moving the logo over to the far left of the page. Let's have the two long lines extend from the logo to the far right of the page, but let's have the lines start from the vertical centre of the "t" in Hedgepoint.
4. On the letterhead and the business cards, let's not use symbols for phone, email, etc. Let's use ph for phone, fax for fax, cell for cell phone, email for email, and web for website.
5. On the Business cards, let's try moving the logo over to the far left of the page. Let's have the two long lines extend from the logo to the far right of the card, but let's have the lines start from the vertical centre of the "t" in Hedgepoint. Let's move the name and title up and over and centred on the card. Increase the font of the name and the title a bit. On the bottom left corner of the card, let's just have cell (xxx) xxx-xxxx and email xxx@xxxx.net. Leave the address where it is but change to P.O. Box address. Let's get rid of the other information.
6. On the envelopes, change the address to the P.O. Box address and place the address underneath the corporate logo.
Let me know if you have any questions.”
*Some of the client’s personal information has been censored*
We aim to have the revised design/s back with the client in 3 business days.
1st Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept D1 |
The client responded with the following information:
“Hi,
We are getting very close. Just a couple more things;
1. On everything (logo, stationary, envelopes and business cards), let's get rid of the line underneath Interest Rate Management Advisors.
2. The first line of the address should be left-justified on the stationary and on the business cards.
I think that should do it!”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
2nd Stationary Design Revisions
Our design team having implemented the client’s requests provided the following design:
Concept D1.a |
The client responded with the following information:
“It looks great! Thanks!
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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