Introduction
Imagine That is an image consulting company who specialise in the areas of fashion, health and beauty.
The target audience are primarily women aged between 23-46 but its open for anyone (male or female) looking for a new image.
The logo design is to be illustrative, elegant and sophisticated. The name “Imagine That” is to in simple elegant black font and in all capital letters. They also supplied an image of a butterfly to show the kind of image they are looking for. They would like the name to go above the image or one word above and one below.
Client Name: Imagine That
Final Selection
The Design Process
The first thing that we do when we receive a new logo order is to get all of our design team together for a brain storming session and start discussing ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is best and others believe “2 heads are better than one” but projects can have more or less designers depending on the client. The designers will then have a meeting and each designer will come up with design concepts to be worked upon by the group. This is also the point when the designers may ask the client for additional information. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
Initial Concept A |
Initial Concept B |
Initial Concept C |
Initial Concept D |
Initial Concept E |
We send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
Client Response
The client replied with the comment:
First email: “These look amazing! I really like the forth one. Can you put the font from the third one in place of the font on the forth one?
Second email: On second thought. I really like the second one, I just think my issue with the font is that the letters aren't bold enough. I don't think I want the cursive letters I requested in my last email, but if you could make the font on this one bolder or maybe show it to me with some other block letter fonts? I know what Im saying may be hard to follow so I can call if it would be easier to get what I mean over the phone. Just let me know. Thanks again for EVERYTHING!
Third email: One more thing (last time I'll bug you I promise!!!!) When you show me the second one with the different fonts, can you remove that beige thing behind the butterfly?”
Forth email: You know, I just noticed the font link you guys have at the bottom of this page. I really like the "Sho Std Pro Bold" font.
The client decided to discard the other 4 designs but use the font form one of the designs. The client’s comments are passed to the design team.
We aim to have the revised design back to the client with in 3 business days.
1st Set of Revisions
Once the design team have created the new concepts these are passed to the head designer for quality checks and if necessary returned to the designer to redo. The design team will not send out a design if they are not satisfied with the quality of the image.
These are the next set of concepts which were sent out to the client:
Concept D1
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Concept D2
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The client responded to these designs with the following comments:
First email: “Hello! I really like the font on the second one here, but now that I’ve looked at it again, I would like you to replace the beige/gold thing that was in the middle behind the butterfly before. Can you put it together that way? Also, on the beige/gold thing, there is a white squiggle down the middle. Can you turn that whit squiggle into the shape of a woman's silhouette? So that would be the butterfly, with the beige/gold thing behind it and the design in the middle of the beige thing as the outline of a woman's figure, with the font on the second design here. I'd like to see it that way and I think that would be perfect!”
Second email: “When you redo the logo, can you also send it to me with this font? Waters Titling® Pro Semibold, I really like this one and would like to see it this way as well.”
The designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days, once complete the designs are sent back to the client.
2nd Set of Revisions
These are the designs which the design team prepared for the client to view:
Concept D1.a
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Concept D1.b
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Concept D1.c
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The client responded to these designs with the following comments:
“Hello, I love the second one!”
After receiving the green light from the client the design team begin creating the initial stationary concepts.
Initial Stationary Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process. If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A
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Initial Stationary Concept B
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Initial Stationary Concept C
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As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client responded with the following information:
“I love the third one!, I would like to make a slight change to the business cards if possible. For my cards, can you please put "Founder & Lead Consultant" as the title instead of "Lead Image Consultant".”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
2nd Stationary Design Revisions
Our design team having implemented the client’s requests provided the following design
Initial Stationary Concept C1
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The client responded with the following information:
“Perfect!”.
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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