Case Study - INFIN8 Possibilities of Film

Client Profile

INFIN8 Possibilities of Film are a production company who empower independent filmmakers by providing them with a space to conduct business and shoot their projects. This is a parent company. They also host a dinner and movie series.

The target audience is film students, independent filmmakers, production companies, film festival patrons, and the art community as a whole.

The logo design is to be stylish yet professional. The client would like to use the following colors: Black, Silver, Crimson, Turquoise and Mustard.

Client Name: Infin8 Possibilities of Film Inc


Final Selection

The Design Process:

The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks….” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.

Initial Concepts:

By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

The initial concepts sent for this logo design project:


Initial Concept A

Initial Concept B

Initial Concept C

Initial Concept D

Initial Concept E

Initial Concept F

Initial Concept G

Initial Concept H

Initial Concept I

Initial Concept J

Initial Concept K

Initial Concept L

Initial Concept M

Initial Concept N

Initial Concept O

In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.

We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.

Clients Response:

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

The client replied with the comment:

We would like to go with the following links and explore font changes.


Primary Choice:


Initial Concept K


Mix and Match Choice:



Initial Concept O


We would like a more eclectic and urban approach to this choice. Possibly utilize more colors (like in Initial Concept O).

Our company colors are crimson, turquoise, silver, black and mustard. Please include our mantra/slogan (Revolutionize. Empower. Inspire.)

The client decided to discard the other 13 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.

We aim to have the revised design/s back with the client in 3 business days.

Clients 1st Revisions:

Once the design team have created the new concepts these are passed to the head designer for quality checks and if necessary returned to the designer to redo. The design team will not send out a design if they are not satisfied with the quality of the image.

These are the next set of concepts which were sent out to the client:

Concept K1

Concept K2

Concept K3

The client can take as long as need to consider each of the designs and provide feedback. We have hints on how to provide Feedback and instructions.

Clients Response to 1st Revisions:

The client provided the following feedback:

Concept K3

Thanks so much guys! We are really on to something!

We like the way "Infin 8" looks. Can we change the following:
Dresses - Red
Bench - Black
Please Add Slogan (Revolutionize. Empower. Inspire.) - Mustard
Two choices: One with sun in the background, one without the sun. One more thing... shoes need to be red. thanks!

Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.


2nd Set of Revisions:

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized.

Here are the designs we sent the client:


Concept K3A

Concept K3B

Clients Response to 2nd Revisions:

The client responded to these designs with the following comment:

Please place the slogan directly under the company name (Infin8 Possibilities, Inc.) I would like to see  an option of the girls as a silhouette Turquoise - darker/richer blue, shoes same color as the dresses, the water in black, an option with Infin8 a little more gritty.

Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

3rd Set Of Revisions:

These are the 3 designs which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized.


Concept K3A1

Concept K3A2

Concept K3A3
Clients Response to 3rd Revisions:

The client responded to these designs with the following comment:

Concept K3-a3 with no sun in the background, BUT with the blue (8) like the one in this one.


Concept K3B

Using the description above:
  option1 water black
  option2 water blue as well

Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

4th Set Of Revisions:

These are the designs which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized.

Here are the designs we sent the client:

Concept K3A4

Concept K3A5
 

The client responded to these designs with the following comment:

Thanks so much for getting us to this point. We really appreciate all your work.

We like this version:



Concept K3A4

We want the 8 to "appear" on the image similarly to the "I"... can you shave off some of the background image up to the dotted line, so that we can achieve that look?  Send us that mock up and we should be on our way to the finish line.

Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

5th Set Of Revisions:

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:


Concept K3A4A

The client responded to these designs with the following comment:

This is final. Please email the business card layout in the proper format with the info we submitted.

After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.

Initial Stationary Concepts:

This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.

Here are the initial stationary concepts.

Initial Stationary Concept A

Initial Stationary Concept B

Initial Stationary Concept C

Initial Stationary Concept D

Initial Stationary Concept E


As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

The client responded with the following information

Greenlight!


Initial Stationary Concept A

I love the contact info icons!

Final Pack:

We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.

The final pack sent to the client, includes the following file types and formats;

1 x High res Tif for professional printing
1 x JPG in gray scale for trademark registration purposes
3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use
1 x  transparent PSD for professional web design use
1 x vector based .eps file (This is this fully editable master file) for professional printing and  design work
The letterhead is provided in JPG (RGB Color for home/office printing) and AI (CMYK Color for professional printing).
The Business Card is provided in JPG (RGB Color-home/office printing) and AI (CMYK Color-professional printing)
The Envelope is provided in Size 10 as a JPG (RGB Color-home/office printing) and AI (CMYK Color-professional printing)

We can also create specific file types for clients if requested and if possible.

At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.   
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee. 


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