Introduction
The client is a new freelance photographer that will be doing landscape nature and street photography. He does not do portraits.
The target audience is anyone that needs photographic services (other than portrait).
The logo design needs to show professionalism, be simple yet dramatic, clean but classy. The company colors were not specified but were limited to a maximum of 3.
Client Name: J. Dean Photography
Final Selection
The Design Process
The first to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. Once a team of designers for the project has been assigned, the designers begin creating their concepts. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
Initial Concept A |
Initial Concept B |
Initial Concept C |
Initial Concept D |
We send the following information to the client with the initial concepts:
An explanation of the colors used in the designs. As we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
Client Response
The client replied with the comment:
“My choice for a logo will start with: Image A
I also like the design inside of the "D" in image D
Instruction 1: I would like to see the image and bracket from D51 placed in D01. Don't change
D01's color scheme.
You can change the image anyway you wish, I like the look of a camera bracket taking a picture as you have in D51. I also like the Trajan Pro font in D01.
The image may make it too busy, please use your artistic license here.
Thanks”
The client decided to discard the other 3 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept A1 |
Concept A2 |
Concept A3 |
Concept A4 |
The client responded to these designs with the following comments:
“Well, here's the winner, the 2nd image. Let's put it together and see how it looks on stationary and business cards”
After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.
Initial Stationary Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A |
Initial Stationary Concept B |
Initial Stationary Concept C |
As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client responded with the following information:
“Stationary Choice: Design 2
Business Card: Remove the mobile phone icon and number. I want to use a single phone number.
Stationary: E-mail is incorrect. All other personal info is correct.”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept B1 |
The client responded with the following information:
“The changes are correct, I double checked all again and everything is correct.
Thank you.”
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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