Introduction
Lexington printer supply is a new business to business supplier of inkjet and toner cartridges.
The target audience is small business with between 2 to 50 employees. Mainly the clients are lawyers, doctors and accountants.
The logo design is to be an icon with the name. It should look like the company has been around for a long time but it should not look dated. A maximum of 3 colors has been applied with blue as one.
Client Name: Lexington Printer Supply
Final Selection
The Design Process
The first thing to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts. There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
Initial Concept 1 |
Initial Concept 2 |
Initial Concept 3 |
Initial Concept 4 |
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
Client Response
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“Hi, we would like to go ahead with this one.”
After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.
Initial Stationary Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A |
Initial Stationary Concept B |
Initial Stationary Concept C |
As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client responded with the following information:
“Hi, we like the first one with the following changes-
Our fax number is wrong. Please correct this.
We would like to get rid of the "symbols" in the footer and replace them with words.
Also, I thought we ordered 2 different sets of business cards.”
We aim to have the revised design/s back with the client in 3 business days.
1st Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Stationary Concept A1 |
The client responded with the following information:
“Please make the following changes-
1.) All of the phone numbers on both the letterhead and the business cards should conform to the following format (800) xxx-xxxx
2.) Business Card A.
Move the phone number (800) xxx-xxxx ext. xxx underneath the address - in the green section (with a line between) it and the address where the phone number above used to be, please put Direct Dial (800) xxx-xxxx
3.) Business Card B
Move the phone number (800) 275-2410 ext. 211 underneath the address in the green section (with a line between) it and the address where the phone number above used to be, please put Direct Dial (800) xxx-xxxx, Delete Cell phone number, Change email to xxxxxxxxxx@xxxxxxxxxxxxxxxx.com
Also, I just found out I can do up to 5 cards (if not let me know) so here goes-
4. Business Card C
Please duplicate the changed Business Card "A" but change the title to Director of Sales
5. Business Card "D"
Please duplicate the changed Business Card "A" but change the title to Chief Operating Officer
6. Business Card "E"
Move the phone number (800) xxx-xxxx underneath the address (with a line between) it and the address, Please delete all text in the Blue Portion, Add the following text to the Blue portion- 20% - 30% off of all your business toner cartridges and inkjet cartridges. All cartridges 100% money back guaranteed.
Thanks”
*Certain sensitive information has been omitted for security reasons.*
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
2nd Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Stationary Concept A1.a |
The client responded with the following information:
“These look great. Can I make one more change? (My fault) ..
On Business Card "D"
Can you change it to a new person?
It should be
xxxxxx xxxxxxx
Senior Advisor to the Board
Direct Dial (800) xxx-xxxx
Fax (800) xxx-xxxx
email xxxxxxxx@xxxxxxxxxxxxxxxx.com
And in the green area, his phone should be (800) xxx-xxxx ext xxx”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
3rd Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Stationary Concept A1.b |
The client responded with the following information:
“Please put in final form ASAP. Thanks”
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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