Introduction
Leaping Lizards Fun Center is an indoor play centre for children with huge inflatable jump houses (bouncy castles) slides and obstacle courses. They also cater for children’s birthday parties.
The target audience is children and their parents. The logo design is to be a fun looking illustration of a sliding or jumping lizard. The preferred colors are red, bright blue and lime green.
Client Name: Leaping Lizards Fun Center
Final Selection
The Design Process
The first thing that happens when we receive a new logo order is to get all our design team together for a brain storming session and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better and that one designer can only have a certain amount of creativity. Projects can have more or less designers depending on the client’s needs. The designers will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the creation of unique design concepts.
Initial Concepts
By the third day the designers will be sending out the initial concepts of the logo design. These designs are first presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then forwarded to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
Initial Concept 1 |
Initial Concept 2 |
Initial Concept 3 |
Initial Concept 4 |
Initial Concept 5 |
Along with the initial concepts we also send a link explaining about the colors used by our design teams as we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color system is used on TV's, computer monitors and home/office printers. The Pantone color system is the industry standard and all professional printers use this color palette as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them and purchase them for future use.
Client Response
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“This is the one we have chosen as is, no changes, perfect!!!!
Design concept 3.
Thank you”
The length of the design process is completely dependent upon the number of revision rounds required. In this project we hit the mark with the first set of designs, although this is rare it does happen. The client decided to finalise the design choice with out making any changes.
After receiving this green light from the client the design team begin to prepare the final pack for the client. This can take up to 3 business days but usually gets done quicker by the design team.
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
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1 x High res Tif for professional printing |
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1 x JPG in gray scale for trademark registration purposes |
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3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use |
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1 x transparent PSD for professional web design use |
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1 x vector based .eps file (This is this fully editable master file) for professional printing and design work |
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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