Introduction

The client provides mortgage processing services to mortgage brokers. They will be building relationships with mortgage brokers to process their mortgage loan files. The target audience is mortgage brokers.

The logo design needs to show experience, professionalism, trustworthy, quickness, efficient, and helpful. The use of 4 unidentified colors has been approved.

Client Name: Mortgage Processing Support Inc.

Final Selection

The Design Process

The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.

Initial Concepts

By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

Initial Concept 1	Initial Concept 2
Initial Concept 3	Initial Concept 4

In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.

The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.

Client Response

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

The client replied with the comment:

“Hi,

Thanks for the great logos, I would like to go ahead with the below logo

Thanks,”

After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.

Initial Stationary Concepts

This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.

If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.

Here are the initial stationary concepts:

Initial Stationary Concept A	Initial Stationary Concept B
Initial Stationary Concept C	Initial Stationary Concept D

As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

The client responded with the following information:
“I like the 4th design the best.

However, can I see it with smaller boarder lines, then smaller boarder lines with lighter colors that are within the Logo.  The other thing is that I am not sure if the icons for phone, fax, etc are included, but I would prefer to use standard Tel, Fax, E-mail, Web instead.  Also, on the stationary, I would like the address & contact information to be centred on the bottom.

Please let me know if you have any questions.”

1st Stationary Design Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:

Concept D1

The client responded with the following information:

“Yes, that is exactly it.

Thanks,”

Final Pack

We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.

The final pack sent to the client, includes the following file types and formats;

	1 x High res Tif for professional printing
	1 x JPG in gray scale for trademark registration purposes
	3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use
	1 x  transparent PSD for professional web design use
	1 x vector based .eps file (This is this fully editable master file) for professional printing and  design work
	The letterhead is provided in JPG (RGB Color for home/office printing) and AI (CMYK Color for professional printing).
	The Business Card is provided in JPG (RGB Color-home/office printing) and AI (CMYK Color-professional printing)
	The Envelope is provided in Size 10 as a JPG (RGB Color-home/office printing) and AI (CMYK Color-professional printing)

We can also create specific file types for clients if requested and if possible.

At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.   

We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.

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