Introduction
Olympia Conceptual is a private investigation agency, with 3 main areas of business:
- Obtaining information (Political research, Corporate Intel, Competitive intel
- Perception Intel (how a client or company is seen publicly, through the use of the media)
- Leadership Support (bringing objective information to decision makers during times of crisis)
The target audience is high-end clients, political consultants, senior level executives and criminal lawyers with high profile cases.
The logo design is to be limited to 3 colors, with deep grey and deep blue being identified as preferred. The motto/slogan is "We lead the way."
Client Name: Olympia Conceptual
Final Selection
The Design Process
The first to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts. There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Initial Concept A |
Initial Concept B |
Initial Concept C |
Initial Concept D |
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
Clients Response
The client replied with the comment:
“Please tell your folks that was fast, and nice job. Not dead-on, but close. Would it be possible to see design D with the green replaced by the orange from design B?
Also, would it be possible to see it with and without the motto?
Thanks!”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept D1
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Concept D2
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After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.
Initial Stationery Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A
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Initial Stationary Concept B
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Initial Stationary Concept C
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As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client responded with the following information:
“They look great, amazing. Please can you prepare the final files for the first stationery design”
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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