Introduction
TheLogoCompany.net has a well established global client base and an excellent reputation for professional logo design services. The logo design team boasts a wealth of experience, with qualified logo designers based in the USA and Europe.
Our world class portfolio is a testament to our experience and versatility it displays a broad range of logo designs from a multitude of genres and caters for all businesses from small start-ups to well established large companies.
Our design skills are matched by our excellent customer support team. This team is made up highly trained and experienced individuals with a wealth of technical graphic design knowledge to assist you every step of the way through your logo design process.
This case study will cover the custom logo design process from start to finish for one of our clients : Pinnacle Sales. Pictured below is the logo and stationery that we designed for Pinnacle Sales along with the process that went in to producing it.
Client Name: Pinnacle Sales
Final Selection
The Order Form
The first stage of the process is to complete our online order form. This form is carefully constructed to extract just the right information from the client to lead our design team in a good direction. The form invites you to offer as much instruction as you wish to the design team to aid their creative flair. We offer you to suggest colors, fonts ( from our an extensive range available to us at http://store.adobe.com/type/ ), styles and point us to logos that you like in our portfolio or elsewhere.
The Client
Although there are design specific questions on our order form one of most important parts is where the client has a chance to tell us about their business. We pride ourselves in being able to understand a clients business and produce a great logo for their field. This understanding is only gained through the experience we have had in designing successful corporate logos for all types of
businesses.
Here is some company information lifted from the Pinnacles Sales order form:
Company description : “We represent kitchen cabinet manufacturers in AZ, UT, CO,WY & NM”
Target Audience “Kitchen and bath dealerships, architects, interior designers, home builders and condo developers”
Additional information:”We represent both high-tech contemporary manufacturers and old world antique manufacturers”
Initial Concepts
Your completed order form will be passed on to our design supervisor. The supervisor will then assign your project to a small pool of designers ( minimum 2 ) to review your order form and suggest a creative strategy. We always use a pool of designers to maximize creative input to the project.
Below are the initial concepts that were prepared by our design team:
Concept 1 |
Concept 2 |
Concept 3 |
Concept 4 |
At this stage the client can really get involved in the project. Now the client has designs to view it often gives them a clearer vision of the perfect logo for their business.
After viewing these initial concepts the client had this to offer :
We think concept three is the most promising. Change the tall cabinets in the background to condo towers or large houses. Please showcase the logo in a few different color schemes. We have decided to go for a more urban look
What happens if I don't like any of the concepts?
This does not happen often but it does happen. Even on this rare eventuality the initial concepts can prove to have a positive effect. They often give the client a clearer picture about the style of logo they do want. We ask the client to be as suggestive as they can in how to move forward and add some new designers to the pool for fresh ideas and input. Armed with focused direction from the client and fresh design input our end we provide a brand new set of concepts.
First Revision Round
The design team will be passed the clients feedback from the initial concepts and begin revising the designs accordingly. In this case the client had singled out one design and had requested to see a few variations of it. This is what they came up with.
At this point the client had a winner. They said design three was perfect and needed no further revisions.
Stationary Design
This client had purchase our logo + stationery design package. Now the logo design has been perfected the design team can turn their attention to the stationery design. By now the design team will have a good feel for the project and the clients tastes. We provide three initial stationery concepts each containing business card, letterhead and envelope design.
At the stationery stage the client is still entitled to unlimited revisions however in most cases the stationery will require only a minor revision if at all.
The client here was happy with design three and did not request any revisions. The client did however provide us with updated contact details for the stationery and the information for three employees who the client also wanted business cards designed for.
Final Pack
Once the client is 100% satisfied with their new corporate logo and stationery design we will prepare and send the final pack. This pack contains your logo in several different file types for a range of purposes as well as all three components of the stationery in various formats to meet any printing requirements.
The logo design will come in the following formats.
eps - This is your fully editable master file. The eps vector file can be reduced and enlarged using the correct software without any loss of quality.
psd - We supply it with a transparent background too so it is great for use by a professional web designer.
jpg – Perfect for importing in to Microsoft Office applications like Word, PowerPoint, Excel, Access etc.
tif – This file is in CMYK color and is the file format requested for professional printing.
As well as these file types we also offer additional file formats on request to meet any specialist requirements providing we can actually produce them.
All three components of your stationery (business card, letterhead and envelope) will be sent in the following formats.
jpg – Perfect for printing on your home/office printer
ai – For professional spot color printing
ai.cmyk – For professional CMYK printing
Other Information
We also offer a range of other design services and are accomplished in producing:
Marketing brochures
Flyers
Sales and data sheets
Postcards
Calendars
As well as this we can quote you accordingly on almost any design project you can imagine.
Website Design
We offer a range of web site packages from single page brochure sites to database driven e-commerce sites. Also we design banners, buttons and headers static or flash for existing sites.
Print Services
Now you have your completed corporate identity package you need the hard copies! We offer an exclusive low cost printing service to our clients. We can print all your stationery components for you a great prices and deliver to your door anywhere in the US free of charge.
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