Introduction
Platinum Business Brokers facilitate in the buying a selling of businesses both large and small.
The target audience is business owners who want to sell their businesses, or expand their business by purchasing another and business buyers seeking to buy a business.
The logo design is to be text based with a maximum of 4 colors. The colours were not set and left for the designers to choose suitable combinations.
Client Name: Platinum Business Brokers
Final Selection
The Design Process
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Initial Concept 1 |
Initial Concept 2 |
Initial Concept 3 |
Initial Concept 4 |
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
Client Response
The client replied with the comment:
“We've decided on Design C as the design we like the best. For revisions we would like to see the following:
1. "Business Brokers" in Dark Grey and in Black.
2. The word "Platinum" in 4 or 5 different contemporary fonts. Whatever the designer thinks looks
the best in this design.”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept C1 |
Concept C2 |
Concept C3 |
Concept C4 |
The client responded to these designs with the following comments:
“After reviewing these revisions we will stick with the original font style and design.
We would like to see this design with the following changes.
1. The words "Business Brokers" in dark grey.
2. The words "Business Brokers in black.
3. The shading behind the word "Platinum" 1 shade lighter.
4. The shading behind the word "Platinum" 2 shades lighter.
5. The shading behind the word "Platinum" 3 shades lighter.”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
2nd Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept C5 |
Concept C6 |
Concept C7 |
Concept C8 |
The client responded to these designs with the following comments:
“We're getting really close. C5 & C6 (With the lighter background shading) are almost there. Could we see them both again with the following changes:
1. End the shading at the inside thin black line instead of having it extend all the way to the outside edge.
2. Thicken "Business Brokers" up one more thickness.”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
3rd Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept C5.a |
Concept C6.a |
The client responded to these designs with the following comments:
“Okay, we'll take C5.a for our logo.”
After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.
Initial Stationary Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A |
Initial Stationary Concept B |
Initial Stationary Concept C |
The client responded with the following information:
“Perfect. Send us the first design and we're ready to go. Thank you for your wonderful work.”
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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