Case Study - Silver Tree Capital Corporation

Client Profile

The Silver Tree Capital Corporation is a California based company. They invest in foreclosed homes and buying defaulted notes and hoes at foreclosure sales.

Foreclosure investment has become more important recently in response to skyrocketing real estate costs. By investigating the foreclosure market, the investor can get a better grasp of the real estate investment arena. As a practical matter, however, most properties are acquired by a lender, often for the amount owed on the foreclosed loan.

The target audience is investors wishing to contribute money to buy properties for future reselling.

Client Name: Silver Tree Capital Corporation


Final Selection

The Design Process:

The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks….” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.

Initial Concepts:

By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

The initial concepts sent for this logo design project:


Initial Concept 1

Initial Concept 2

Initial Concept 3

Initial Concept 4

Initial Concept 5

Initial Concept 6

In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.

We also direct the client to available fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.

Clients Response:

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

The client replied with the comment:

Initial concept “a” is the logo concept we liked the best of the ones sent. I would like to maybe see a few different concepts on this line.
 
Maybe some different font styles or shading like colors scheme of silver and navy blue--pantone 296 range.
 
Open to suggestions-appreciate great original selections

The client decided to discard the other 5 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.

We aim to have the revised design/s back with the client in 3 business days.


Clients 2nd Revisions:

Once the design team have created the new concepts these are passed to the head designer for quality checks and if necessary returned to the designer to redo. The design team will not send out a design if they are not satisfied with the quality of the image.

These are the next set of concepts which were sent out to the client:

Concept 1A

Concept 1B

Concept 1C

Concept 1D

Concept 1E

The client can take as long as need to consider each of the designs and provide feedback.

We have hints on how to provide feedback and instructions. To view this page please clicks here:

http://thelogocompany.net/revision-advice.htm

Clients Response to 2nd Revisions:

We are down to these corrections
 
Take the color from design b and use the font from design d.
Use the above corrections and send the tree as is and one with tree centred by the leaves not the trunk


Revised Concept 1B

Revised Concept 1D

Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.


3rd Set of Revisions:

These are the 2 designs which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:


Concept 1BA

Concept 1DA

The client responded to these designs with the following comment:

We are fine with this as the final logo design. Thanks for all of your work. I have some people I will be referring. I liked it centred with the leaves. Finalize this. Thanks



Concept 1DA

After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.

Initial Stationary Concepts

This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.

Here are the initial stationary concepts:



Initial Stationary Concept A

Initial Stationary Concept B

Initial Stationary Concept C


As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

The client responded with the following information:

This would be the design that we would like to go with on stationary. The only change would be probably to exclude the design on the edge of the envelope. Thanks


Initial Stationary Concept C

Ist Stationary Design Revisions:

Our design team having implemented the client’s requests provided the following design:


Initial Stationary Concept C1

The client responded with the following comment:

It looks good. Go ahead with printing. Thanks

Final Pack:

We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.

The final pack sent to the client, includes the following file types and formats;

1 x High res Tif for professional printing
1 x JPG in gray scale for trademark registration purposes
3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use
1 x  transparent PSD for professional web design use
1 x vector based .eps file (This is this fully editable master file) for professional printing and  design work
The letterhead is provided in JPG (RGB Color for home/office printing) and AI (CMYK Color for professional printing).
The Business Card is provided in JPG (RGB Color-home/office printing) and AI (CMYK Color-professional printing)
The Envelope is provided in Size 10 as a JPG (RGB Color-home/office printing) and AI (CMYK Color-professional printing)

We can also create specific file types for clients if requested and if possible.

At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.   

We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee. 


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