Introduction
Stephen Rees is a composer of media music (i.e. music for films, television, animation, trailers, computer games, adverts, etc.). His work involves creating music form the beginning to the end product (composing, recording, arranging and producing).
The target audience is film and television producers & directors, animators, computer games creative directors and producers, advertising creative’s and account managers etc. In general the target audience is highly creative, business orientated people.
Client Name: Stephen Rees Music
Final Selection
The Design Process
The first thing to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts. There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
Initial Concept 1 |
Initial Concept 2 |
Initial Concept 3 |
Initial Concept 4 |
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
Client Response
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“Hi there,
Many thanks for all the excellent designs! It was a tough choice, but I would like to move forward with the following design please.
Design 4
I like the logo as is, but just to be sure there isn't a variation of it that might be even better, I wonder if you could try the following variations for me.
1) Variation 1 - Logo as is, but without the graphic in the top left hand corner (i.e. the guitar)
2) Variation 2 - Logo as is, but dark red and light red instead of dark green and light green
3) Variation 3 - Logo as is, but dark blue and light blue instead of dark green and light green
4) Variation 4 - Logo as is, but using the colour scheme from the logo for 'Champion Sports Management' on your website portfolio Page 6 (gold and 'grey' instead of dark green and light green (I'm not sure if the second colour is a grey or a dark blue on my monitor, but whatever it is it looks good!))
5) Variation 5 - Logo as is, but in the colour scheme used in one of the other logo designs you provided, namely: Design 3
6) Variation 6 - Logo as is, but including a 'film' motif like the one included in the following design.
Design 1
It would probably have to be a different colour (very light green or grey perhaps?), but I would like to see if that film idea can be incorporated into the overall logo design.
My feeling at this stage is that I will probably use the logo as is, but I just want to see the above variations to see if any of them might just feel more appropriate for my business.
Many thanks in advance and congratulations again on some really creative and interesting logo designs”
The client decided to continue with 3 of the designs. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept 4A |
Concept 4B |
Concept 4C |
Concept 4D |
The client responded to these designs with the following comments:
“Thanks for the revised logos. I would like to go ahead with the simple logo design without the guitar graphic, namely :- Design 4B
I would like to try a change the colour scheme of the logo though as follows:
1) 'Stephen' to be in black
2) ' Rees' to be a deep red. I don't have access to a Pantone Swatch, but I really like the colour used in the background on the website of one of my fellow composers, If you could perhaps show me a few variations of red near to the colour on Ian's website, that would be great! Feel free to recommend one in particular you think there is a burgundy / red that you feel would be
particularly effective. I would be happy to take your expert advice.
3) 'Music' to be in grey”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
2nd Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept 4B.1 |
Concept 4B.2 |
Concept 4B.3 |
The client responded to these designs with the following comments:
“Thanks for the designs. I'm completely happy with the following design 3.
Feel free to send me the final files when you are ready, and also to move on to the stationery design phase.
Many thanks!”
After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.
Initial Stationary Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A |
Initial Stationary Concept B |
Initial Stationary Concept C |
Initial Stationary Concept D |
As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client responded with the following information:
“Thanks for the four stationery designs which are all excellent.
First thing is I would like to amend my contact details slightly. I deal with clients internationally, and would like to show my phone number as +44(0)1348 873 966 rather than just 01348 873 966.
Secondly, I would like to try a variation on the following design B
I was wondering if it would be possible to integrate the 'light grey 'S' motif from this design C into the Design B above?
I think the light grey 'S' would work well on the letterhead and compliments slip, but might look a little cluttered on the business card (unless it can sit 'behind' the text somehow?). If I could see how that looks it would really help me decide which I like best.”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept B1 |
Concept B2 |
The client responded with the following information:
“Many thanks for the designs. I would like to go with the amended design B2
I would like to make one small change to the design. The phone number looks a little cramped.
Could you add a space after the second digit to separate it out a little, just to see if that looks a little easier to read?
That's the only change.”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
2nd Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept B2a |
The client responded with the following information:
“Perfect”
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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