Introduction
This logo design is for a new Martial Arts School based in Southern China. The Masters teach Shaolin gong fu, tai chi, qi gong, meditation and other styles of Chinese gong fu.
Although Chinese students can train at the school the main target audience is American’s and European’s. They advertise in UK and American magazines and also have a website. The target age is 18 and up for both men and women.
They had an idea for the design:
“I had in mind a Chinese dragon rapping around a yin and yang symbol, the yin and yang is actually a symbol for Tai Chi and the dragon is in the name of the school and is a symbol of Chinese gong fu”
Client Name: Taining Rising Dragon Martial Arts School
Final Selection
The Design Process
The first to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts. There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
Initial Concept A |
Initial Concept B |
Initial Concept C |
Initial Concept D |
Initial Concept E |
We send the following information to the client with the initial concepts:
An explanation of the colors used in the designs. As we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
Client Response
The client replied with the comment:
“Ok the 1st thing I need you to do is add the Chinese characters to the logo. The 1st four characters mean Tai Ning Rising Dragon and the 2nd four mean Martial Arts School. I was going to just get someone to add them to the logo but now I’ve seen your work I don’t want any fool to mess your good work up.
Speak to you soon”
Tai Ning Rising Dragon Martial Arts School
The client decided to discard the other 4 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept D1 |
Concept D2 |
Concept D3 |
Concept D4 |
The client responded to these designs with the following comments:
“1st Below is the name in Chinese again but this time I have changed the style of writing so forget the other characters I sent and just use these ones.
2nd is the logo with 8 black dots where I would like to see the 8 characters going down either side of the English writing. It doesn’t need to be exactly on the black dots just in this area going down instead of across.
Also if you can do 1 draft with the characters going around the top of the logo if possible.
Thanks a lot, so far I'm happy with your work you have done.”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
2nd Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept D6 |
Concept D6 |
Concept D7 |
The client responded to these designs with the following comments:
“Hi, I have decided to keep D5 as the final logo.”
After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.
Initial Stationary Concepts
This can take up to 3 business days but the designs are generally sent out much quicker as the style, color scheme and other design elements have already been determined during the logo design process.
If the client requires the logo pack, we can send these out but for the logo ad stationary packages we send all the files out in the final pack so as to provide easy access for the client when they require them in the future.
Here are the initial stationary concepts:
Initial Stationary Concept A |
Initial Stationary Concept B |
Initial Stationary Concept C |
Initial Stationary Concept D |
As with the logo design the client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client responded with the following information:
“I am happy with this design C except I would like to add the faded dragon in the background from the 1st (design A). And can I see what the details looks like at the bottom of the stationary too please. Logo is fine at the top.
There was 1 thing about my logo I never had the time to tell your team about and that was the top half, dragon/Yin Yang. It was not centred to the bottom half of the logo, because I have been travelling around China finding Masters for my School and not been online much I just centred it myself but can I ask you too centre it for the stationary please?”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Stationary Design Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept C1 |
The client responded with the following information:
“Design B is fine, Thank you.”
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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