Introduction
They are a financial advice practice. The trustee investment company (TTIC) provide financial advice and investment management to solicitors and trustees.
The target audience are solicitors and trustees. The solicitors advise the trustees and are also usually trustees them selves. The trustees are responsible for looking after monies placed in trust, usually by parents or grandparents.
The logo design is to be a one color, blue. They had an idea in mind:
“The only idea I have is a square made out of TTIC and the name underneath but open to all suggestions. The logo must appear both professional and well established. I would also be keen for you to touch up my existing Alexander William logo.
Client Name: The Trustee Investment Company
Final Selection
The Design Process
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Initial Concept 1 |
Initial Concept 2 |
Initial Concept 3 |
Initial Concept 4 |
Initial Concept 5 |
Initial Concept 6 |
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
Client Response
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“I have decided on the 6th logo design.
1. I really like the logo but can you take the grey line out from underneath [if there is a grey line or may just be my monitor and / or eyes!]
2. Can I see different suggestions for the text fonts please? I like the 2 different types of font together. I have looked at the available fonts but there are so many so happy to consider expert suggestions.
3. Can we also look to vary the size of the font in comparison to the logo and also the 2 lines, making them closer to the same size or just the bottom one slightly larger?”
The client decided to focus on a single design. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
These are the designs which the design team prepared for the client to view and from here the client will decide which design/s they would like move forward with:
Concept 6a |
Concept 6b |
Concept 6c |
Concept 6d |
The client responded to these designs with the following comments:
“We would like to used the text from the very first design (number 6) and change the size of the logo so it is similar to the 1st design of the latest batch. Also make the TTIC more prominent and centre it. It needs to stand out more, it’s not very legible.”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
2nd Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept 6e |
The client responded to these designs with the following comments:
“Hi,
Fine to proceed with that version.
Regards,”
After receiving the green light on the design, our design team begin preparing the final pack.
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
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1 x High res Tif for professional printing |
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1 x JPG in gray scale for trademark registration purposes |
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3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use |
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1 x transparent PSD for professional web design use |
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1 x vector based .eps file (This is this fully editable master file) for professional printing and design work |
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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