Introduction

TheLogoCompany.net has a well established global client base and an excellent reputation for professional logo design services. The logo design team boasts a wealth of experience, with qualified logo designers based in the USA and Europe.

Our world class portfolio is a testament to our experience and versatility it displays a broad range of logo designs from a multitude of genres and caters for all businesses from small start-ups to well established large companies.

Our design skills are matched by our excellent customer support team. This team is made up highly trained and experienced individuals with a wealth of technical graphic design knowledge to assist you every step of the way through your logo design process.

This case study will cover the custom logo design process from start to finish for one of our clients : Uplifting Entertainment. Pictured below is the logo and stationery that we designed for Uplifting Entertainment along with the process that went in to producing it.

Client Name: Uplifting Entertainment

Final Selection

The client is a Christian based company. They produce films, television shows, commercials, etc for a mainly Christian based audience but also reach out to some secular communities. They have stock footage that is available for sale.

Although they are Christian based, they don't want to give the impression of typical "religious" programs. They are looking at Christian entertainment in a whole new light.

“We want to entertain everybody, regardless of what you do on Sunday”

Logo to include

The Logo design will include the name “Uplifting Entertainment”. The number of colors was defined by the client as 3 and these were Blue, Purple, White.

The client already had a Company Slogan: “To Inform With Delight” and this was to be used in conjunction with the logo.

The Design Process

The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks….” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.

Initial Concepts

By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

Concept A	Concept B
Concept C	Concept D
Concept E

In the email we send to the client we also explain about the colors used by our design teams as we do not use the limited colors of RGB (Red, Green, Blue) but instead the professional Pantone (CMYK- Cyan, Magenta, Yellow and Key (that’s black)) color scheme.

The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.

Clients Response

The logo that we like the best is:

Concept B

Could you try the following:

1) Show it in a few different shades of purple
2) Put the word "Uplifting" in a different font. Some fonts we liked from http://thelogocompany.net/logo-design-example.htm are:  
Page 4 - "Newell", Page 4 -"Rosebud Assoc.", Page 7 - "Digitek",
Page 9 - "Sapphire Sea".

These instructions were then passed on to the design team who use them to create the next set of design for the client.

We aim to have revisions out to clients with in 3 business days.

Clients 2nd Revision

Once the design team have created the new concepts these are passed to the head designer for quality checks and if necessary returned to the designer to redo. The design team will not send out a design if they are not satisfied with the quality of the image.

These are the next set of concepts which were sent out to the client:

Concept B-1	Concept B-2
Concept B-3	Concept B-4

The client can take their time to consider each of the designs and provide feedback.

We have hints on how to provide feedback and instructions. To view this page please click here:

http://thelogocompany.net/revision-advice.htm

Client Response

This is the font that we like the best:

Concept B-4

Can we please see it in black & white?

3rd Set Of Revisions

Again the design team get back to work and implement the clients requests. Here are the designs we sent to the client:

Concept B-4.1

Concept B-4.2

Clients Response

Here is the logo we want:

Concept B-4.1

Initial Stationary Concepts

The next step in this package is Stationary design. This includes Business cards, Letterhead and Envelope/Compliment slip design.
The design team create an initial set of stationary concepts for the client using the logo design selected by the client. The color scheme is prearranged by the client when we are designing the logo,

Stationary Concept A	Stationary Concept B
Stationary Concept C

The Client choose the following design and also provided the contact details.

Here is our choice:

Stationary Concept C

1st Stationary Revision

Here is the design with the clients changes implemented:

Stationary Concept A-1

The client said “I am fine with all of this. you have a green light.”.

During the final pack preparation the design team noticed that the contact numbers were mixed up so we sent the design to the client again.

Stationary Concept A-1.a

And the client said “we approve. Please save it for us”

Final Pack

We normally get the final pack out to the client in a day or so. The final image is sent to the client in this case
The final pack sent to the client, includes the following file types and formats;
1 x High res Tif for professional printing
1 x JPG in grayscale for trademark registration purposes
3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use
1 x  transparent PSD for professional web design use
1 x vector based .eps file (This is this fully editable master file) for professional printing and  
      design work
We can also create specific file types for clients if requested and if possible.

At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.   

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