Introduction
Wolfcast is a young French-Canadian company. They do all kinds of programming jobs: web based technology, client/server applications but mostly stand-alone applications.
The target audience is anyone with a computer.
The logo design is to be of a wolf’s head and maybe the body on the logo, preferably an arctic or a white wolf. A square layout with a winter theme using snow flakes and ice.
Client Name: Wolfcast
Final Selection
The Design Process
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Initial Concept 1 |
Initial Concept 2 |
Initial Concept 3 |
Initial Concept 4 |
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
Client Response
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“Among the 4 concepts, the only one I like is the second one.
But I like it very much :)
The palette is perfect, the Arctic Wolf is perfect too, in fact everything is good. Can you try with other fonts? This one is good, but maybe a little too standard. Maybe some shades inside the letters.”
The client decided to mix and match some of the designs and see what the design team came up with. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
These are the designs which the design team prepared for the client to view and from here the client will decide which design/s they would like move forward with:
Concept 2a |
Concept 2b |
The client responded to these designs with the following comments:
“Can you send me the original design (first one), without ice effects on the font.
I would also like to see it (again without ice) with some different colors,”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
2nd Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
Concept 2c |
Concept 2d |
Concept 2e |
The client responded to these designs with the following comments:
“Our final choice is made. We would like the first design of the last 3. You can send the final files :)”
After receiving this green light from the client the design team begin to prepare the final pack for the client. This can take up to 3 business days but usually gets done quicker by the design team.
Final Pack
We normally get the final pack out to the client in a day or so. The final files are sent to the client as a .zip file.
The final pack sent to the client, includes the following file types and formats;
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1 x High res Tif for professional printing |
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1 x JPG in gray scale for trademark registration purposes |
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3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use |
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1 x transparent PSD for professional web design use |
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1 x vector based .eps file (This is this fully editable master file) for professional printing and design work |
We can also create specific file types for clients if requested and if possible.
At this stage we introduce our client to the wide variety of services available to our customers. These services include (and are not limited to) stationary design, web design, flyers, brochures, postcards and we can even design data sheets and web banners.
We create our designs using Adobe Illustrator the industry standard. If a client would like to edit the logo themselves they would require this software. We are always on hand though to make changes later if required for a small fee.
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