The Logo Company Case Study

Deja Pooch

Déjà pooch is a new online business specializing in the pet fashion industry. It is a mid to high end pet fashion e-Commerce pet boutique site. It is not like “PetSmart” or “PetCo” Retail Company.

The target audience are people who are looking for high end pet accessories, such as pet clothing, collars/leash, special design bowls, etc. Mainly Dog lovers that tremendously pamper their beloved pets.

The logo design is to be “Hollywood’ish” high end luxury style. There is no limit on the number of colors.

The Design Process:

The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.

Initial Concepts:

By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

Client Feedback

The client responded to these designs with the following comments:

“Good day! I must say, your team deserves more than just a pat on the back for the work well done. Whoever worked concept 4 made us all very excited. We even went to a very nice dinner to celebrate our soon to be Company Logo.

Before we can go full force to the final stages, I would just like to see a couple of slight adjustments. The "Déjà" and the dog design are PERFECT. The placing of the words, the fonts, and the colors are also PERFECT. No need changes on those parts. I would only like to see if there's going to be any effect on the thickness of the word "Pooch" on various font sizes.

Please, if I may, I would like to see the word Pooch in:

-          1 font size higher
-          1.5 font size higher
-          2 font size higher
-          Or any slight adjustment in regard

Please do not disregard the original concept, as we may go forward with that, if we do not find any of the adjustments suitable.

Once again, thank you very much. We could not have chosen a better company as much as The Logo Company. The name itself says it all. You guys are the best.”

Once again the design is passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

1st Set of Revisions:

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:

The client responded to these designs with the following comments:

“Good afternoon Linda,

Thank you! 4C is the one... green light it is!

Have a wonderful day.”

After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.

Customer Testimonial

“I can't express enough how much work you have all done for us. On behalf of Déjà Pooch, thank you very much for your great care and utmost service.”

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