The Logo Company Case Study
Euphoria Int Trading
Introduction
Euphoria is a newly established International Trading Company established in Dubai, UAE. They are the sole distributors of a few American lifestyle brands, like Vestal and Initium.
The target audience is 15 to 30 year olds looking for young and trendy items. The brands are unique so they have to target individual consumers.
The logo is to be iconic in design. There are no restrictions on the number of colors used.
The Design Process
The first thing to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts. There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Design Concepts
Client Feedback
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“I’m not too sure if I liked any of the files. Also is there a possibility to add my complete company name "Euphoria International Trading"...as a suggestion maybe you could add "International Trading" under "Euphoria". The word "Euphoria" should be much more prominent.”
The client did not approve any of the designs. This is not a problem as these designs are concepts and need to be revised or scrapped. We aim to have the new concepts ready for the client with in 3 business days.
