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Fitness Industry Logo Design Explained
There are more options than ever for working out. Yoga, Zumba, Pilates, free weight lifting, weight machines, and cardio are among the many types of workout regimens popular today. With so many options for fitness centers and plans, it is important that you create a fitness logo design for your exercise business that stands out and accurately represents what type of fitness business you are in.
Highlight Your Niche
What does your fitness center or gym offer that is different from the others? Perhaps your gym is available to members anytime of the day or night. Maybe you have kickboxing or a particular type of equipment that is hard to find. Are you the only fitness center in town that provides kettle bells or personal trainers? Your logo should give customers an indication of what to expect, especially since going into a gym can be intimidating for some people. The more they initially know about your fitness company, the more secure they will feel choosing your business.
Make the logo friendly and inviting, unless you are catering to a particularly tough subset of exercisers, such as boxers or body builders. In that case, these niche logos should look tough. Think of the customers you are interested in attracting, and develop a logo that appeals to this subset of customers. For example, if the gym is only for the women, consider a pink logo.
Be Different From Other Fitness Centers
Browsing through logos of other successful fitness businesses, such as My Fitness Pal, Planet Fitness, or Gold’s Gym, is a good way to get ideas and inspiration. When it comes time to select a logo, make sure it is not like any other fitness business so customers are not confused, or worse yet, think you are trying to imitate someone else.
See how other companies use typography, colors, and images to send messages to consumers who are shopping for those services. Then choose typography and images that reflect your brand’s personality. For example, choose a rugged font for tough guy gyms with boxing rings and lots of free weights. Select friendly fonts for fitness centers catering to newbies, seniors, and women.
Choose images that reflect what customers can expect to find inside, such as exercise balls, kettle bells, and Zumba. Or choose a traditional fitness logo images like:
These images are recognizable so you can count on them to accurately show that your business is in the fitness industry. But remember, you don’t want to look like everyone else. Add a unique element, splash of color, or trademark icon that customers can associate with your brand.
Choose the Right Color for Your Message
Colors are important in logos, because they send subliminal messages that the brain picks up without conscious thought. Choose a color that accurately reflects the message you want to send about your brand.
Choose colors and color combinations that speak to people likely to use your particular fitness center.
Use a Logo That Looks Good in Any Size
Logos do not just go on your business stationery and website, they also need to fit on all different size advertisements, as well as the side of the gym or the sign on the fitness center door. Select a logo that looks good shrunken for tiny print ads, as well as blown up for the sign in front of the building.
Also, select one that will be easy to incorporate into all of your online and offline ads, such as the newspaper, flyers, bumper stickers, coupons, website, social media pages, and other applications. Think about how it will look on a giant billboard as well as stitched to sweat bands or other merchandise you could sell or give away as promotional items for the gym.
Don’t Be Overly Complicated
The best logos are also simple. It sounds impossible to create a logo that tells a story and looks different from the others, but is still simple and easily recognizable. Yet, this is the best design technique. It doesn’t have to be as bare bones as the Apple computer logo, but it doesn’t need to be so complex that people cannot tell what it is.
If the logo looks good at smaller sizes, it has to be simple enough to shrink and maintain its integrity. Create a logo that is as simple as it can be and still get across the message you are trying to convey.
How to Choose a Logo With The Logo Company
The Logo Company makes it easy to design a logo that meets all of these criteria, even if you have no design savvy or experience. Once you give them the information on your business, they will assign a team of designers to work out a few options for you. At the end of three days, the design team will present you with several choices of logos. You can select one of these, or ask the team to make some changes until you get it exactly how you want it.
Once you are happy with the design, The Logo Company will present the completed logo design to you in a variety of formats. These are the formats you will need for websites, printed materials, promotional merchandise, advertisements, and much more. Your logo is kept on file at The Logo Company, so that if your computer ever becomes corrupt or your gym or fitness center is damaged or destroyed, you still have access to your unique logo design. It makes a tough job quick, easy, and inexpensive.