| simonmc |
| Site Admin |
|
| |
| Joined: 16 Mar 2004 |
| Posts: 348 |
| Location: In The Office |
|
|
|
 |
|
 |
|
| Camilla wrote: | Hello designers 
A designer friend of mine told me that the best software to design logos with is Photoshop. However, I read on your website that you use Adobe Illustrator for logo design. Are you designing logos with the wrong software?
Camilla |
Hi Camilla,
Welcome to The Logo Company.
We are ABSOLUTELY NOT using the wrong software.
Photoshop is what is called a bitmap program. The images created using Photoshop are made of squares. If you increase the size of a Photoshop image you will eventually just see big squares. This software is great for images that do not need to be resized. Logo designs are often used on the sides of vans or on signage too. That makes Photoshop not well suited to logo design for the reasons I have already mentioned.
We do use Adobe Illustrator. Just like all the big advertising agencies. Illustrator is a vector drawing program and the logo images created using the software size extremely well with no loss of quality. Instead of using pixels (squares) Illustrator works with mathematical vectors. This makes designing logos for all applications a breeze.
A lot of designers just starting out will use one software program only because it is easier to master. Photoshop is not a beginners tool by any means. It is a powerful application in the right hands. However...logo design is not one of it's strengths. Illustrator is a lot different from Photoshop in the way it works and takes a different level of skill to operate. Illustrator and other vector drawing programs like Macromedia Freehand and CorelDraw are ABSOLUTELY the correct software for logo design.
Many web designers (that also do a bit of logo design) will use Photoshop. We see a lot of their customers because these logos are not suited to print or much else apart from web. We can take these designs and recreate them in vectors for all requirements.
I hope that answers your question. Your designer friend is free to contribute to this thread if he/she feels the information I have provided is incorrect.
Simon |
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Log in to check your private messages
Log in
