The Logo Company Case Study

Infin8

Client Profile

INFIN8 Possibilities of Film are a production company who empower independent filmmakers by providing them with a space to conduct business and shoot their projects. This is a parent company. They also host a dinner and movie series.

The target audience is film students, independent filmmakers, production companies, film festival patrons, and the art community as a whole.
The logo design is to be stylish yet professional. The client would like to use the following colors: Black, Silver, Crimson, Turquoise and Mustard.

The Design Process:

The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks….” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.

Initial Concepts:

By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them

Client Feedback

Clients Response:

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

The client replied with the comment:
We would like to go with the following links and explore font changes.
We would like a more eclectic and urban approach to this choice. Possibly utilize more colors (like in Initial Concept O).

Our company colors are crimson, turquoise, silver, black and mustard. Please include our mantra/slogan (Revolutionize. Empower. Inspire.)

The client decided to discard the other 13 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.

Clients 1st Revisions:

Once the design team have created the new concepts these are passed to the head designer for quality checks and if necessary returned to the designer to redo. The design team will not send out a design if they are not satisfied with the quality of the image.
These are the next set of concepts which were sent out to the client:
The client can take as long as need to consider each of the designs and provide feedback. We have hints on how to provide Feedback and instructions.

Thanks so much guys! We are really on to something!

We like the way "Infin 8" looks. Can we change the following:
Dresses - Red
Bench - Black
Please Add Slogan (Revolutionize. Empower. Inspire.) - Mustard
Two choices: One with sun in the background, one without the sun. One more thing... shoes need to be red. thanks!
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

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