The Logo Company Case Study

J Dean Photography

Introduction

The client is a new freelance photographer that will be doing landscape nature and street photography. He does not do portraits.

The target audience is anyone that needs photographic services (other than portrait).

The logo design needs to show professionalism, be simple yet dramatic, clean but classy. The company colors were not specified but were limited to a maximum of 3.
The Design Process

The first to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. Once a team of designers for the project has been assigned, the designers begin creating their concepts. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.

Initial Concepts

By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

The initial concepts sent for this logo design project:

We send the following information to the client with the initial concepts:

An explanation of the colors used in the designs. As we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.

We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

Client Feedback

Client Response

The client replied with the comment:

“My choice for a logo will start with: Image A

I also like the design inside of the "D" in image D

Instruction 1: I would like to see the image and bracket from D51 placed in D01. Don't change
D01's color scheme.

You can change the image anyway you wish, I like the look of a camera bracket taking a picture as you have in D51. I also like the Trajan Pro font in D01.
The image may make it too busy, please use your artistic license here.

Thanks”

The client decided to discard the other 3 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.

1st Set of Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
The client responded to these designs with the following comments:

“Well, here's the winner, the 2nd image. Let's put it together and see how it looks on stationary and business cards”

After receiving the green light from the client the design team would normally begin to prepare the final pack for the client but as this is a logo and Stationary project, the design team begin preparing the initial stationary concepts.

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