The Logo Company Case Study
KDG Ministries
Introduction
KDG Ministries is a travelling children’s ministry that uses a cowboy theme. The letters KDG stand for Kids Deserve God. There is a sheriff, a hap hazard deputy and there is one bad guy.
The target audience is children and their parents. The logo design is to be a cartoon looking Illustration, fun but with a classy look. On the colors, try the basic RGB and then expand, how about a sunset orange background.
The Design Process
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
Design Concepts
Client Feedback
Client Response
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“Design: Concept 3
Instruction #1 Please Put a Gold Sheriff Star on hat of boy
Instruction #2 Please make girls hair black
Instruction #3 Please make circle behind KDG Pantone color 325
Instruction #4 Please make Kids Deserve God same size as Ministries”
The client decided to focus on a single design. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
These are the designs which the design team prepared for the client to view and from here the client will decide which design/s they would like move forward with:
The client responded to these designs with the following comments:
“Design 3.b
Instruction #1 I do not like the Teal color I chose, I would like to see Pantone numbers 310 & 311
Instruction #2 The letters for KDG can we change them to some other
fonts I like the style but with the girl and boys being on top of them it looks like it spells HOG instead of KDG”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
Customer Testimonial
"Thanks So Much For All of Your Help! You did a really good job!”
