The Logo Company Case Study

Back To Portfolio

Lionstar Engineering

Client Profile

LionStar Engineering is a newly established software design company that design and distribute engineering software for the structural engineering/civil engineering industry. The clients products/software will be sold online. The client has always strived personally and professionally for integrity, honesty, quality, curiosity and commitment.  

The name Lionstar comes from the Bible, where the three kings follow a rising star to Jesus’ birth. It is suggested that the star of Bethlehem was actually the planet Jupiter in the constellation of “Leo,” which led them to the new King - thus the name LionStar.

The target audience will be structural engineers in the civil engineering profession.

The logo should be professional in nature. The client specified but did not limit us to the following colors: Blue (always looks professional), green and yellow.
The Design Process:

The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks….” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.

Initial Concepts:

By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The initial concepts sent for this logo design project:
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.

Design Concepts

  • Lionstar Engineering
  • Lionstar Engineering
  • Lionstar Engineering
  • Lionstar Engineering

Client Feedback

Clients Response:

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

The client replied with the comment:

Wow!  I am blown away with all these great concepts!  I was expecting three and you guys shot out eight!

Nice work - You really tackled all of my ideas for the concept and even surprised me with such an outstanding product - the logo looks professional, creative and suggests noble character.
Let's move forward with this one:
The only suggestions I have are related to the font:

   1. For the "LionStar" text, I'd like to use the "Franklin Gothic Std No. 2 Roman" (I found it in the Adobe site you reference)
   2. Is it possible to keep the dot over the "i" in LionStar as a 45 degree rotated square as in the current concept?
   3. I think the relative size, boldness and placement of the text "ENGINEERING" is perfect with respect to the company name.  However, considering the font from No. 1, I think we should use "ITC Franklin Gothic Std medium" for this text

I also have a question:
In addition to the services I have already ordered, can I also get a modified version of the logo as the current Lion head by itself (no  
title), and my website "www.LionStarEng.com" in an arc below?  What would be the cost for this addition of services?  I would NOT need this in a business card or letterhead, just the picture by itself.  I was thinking of having some watches made as a promo.

The client decided to discard the other 7 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.

We aim to have the revised design/s back with the client in 3 business days.
The client also asked about an extra version of the logo design (just the lion). We provide a single logo design as part of the original price. Any extra versions incur a design fee (depending upon the work required).
Clients Response to 1st Revisions:

The client provided the following feedback:

Thanks for the quote on the extra version, it sounds reasonable.
I am a little confused on the fonts in the latest revision, which seem to look different from the Adobe website.  
 
Here are the adobe font(s) from the website:

Franklin Gothic Std No.2 Roman:  
http://store.adobe.com/type/browser/F/FRAQ/F_FRAQ-10005000.html

ITC Franklin Gothic Std Medium:
http://store.adobe.com/type/browser/F/FKGQ/F_FKGQ-10006000.html

I am not sure if I was not clear in my suggestions in the last email or perhaps the adobe fonts have changed.
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

Customer Testimonial

"This looks like exactly what I wanted, nice job"