| Logo Design and Corporate Identity Branding History |
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lo·go Pronunciation Key (lo go)
n. pl. lo·gos
A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.
[Short for logogram, and logotype.]
Source: The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2000 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved. |
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| logo |
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n : a company emblem or device [syn: logotype]
Source: WordNet ® 1.6, © 1997 Princeton University |
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| The
use of logos as a business tool dates back as far as ancient
Greece. Maybe, even further back than this. Traders and merchants
initially used them so that they would be easily recognized.
Today they have a similar meaning. Logos have also been used
extensively in the past on trademarks. If we go back as far
as the 13th Century we will see that many trademarks from
noble trades such as Gold Smiths, Paper Makers, Printers and
even the Nobility of the time were used to state quality of
merchandise or just plain quality. The logo was usually stamped
on to the product or displayed as a watermark. Today a trademark
or business logo is used as the pinnacle of your business.
It says everything about your company. It says that you belong
in the corporate world and in that world you have an identity
and that identity represents quality. It would be infeasible
for instance to imagine the likes of Coca-Cola with out it's
instantly recognized logo. This is what every company is striving
for. Instant recognition in it's field of expertise.The Logo
Company will help you to design the logo that best represents
your business interests. We will work with you to establish
the image that will make you stand out from the crowd. Your
logo will be of the highest quality and will be with you for
many years to come. Why pay hundreds or thousands of dollars
for corporate identity when The Logo Company can do a really
professional job for $149. No hidden extras. See some examples
that we have made for previous clients here.
Read some of our logo design customer comments here.
Click here to take you back to logo design. |
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