The Logo Company - Portfolio
You see business logos all day everyday whether you realize it or not. When you see the Apple logo, you associate it with electronics. When you see a big brown truck with hints of yellow, you know that the package you’ve been expecting is waiting safely for you on your porch. A business logo is the face of your profession. It is what the public will see when they think of you. Creating a business logo is essential to establishing a trusting and loyal clientele.
What Purpose Do Logos Serve?
A business logo design is an image that is your unique identity. It helps people recognize who you are and the service you offer. With the right design, you will show what is most important to you and what the goals of your business are. They are also a shorthand way of referring to a company when advertising or marketing. Logos are the anchor you throw to the public that allow them to grab and hold while you help them with your services.
How to Create a Business Logo
The first step to create a business logo is to research businesses with similar goals to yours. Find out what their logos are. However, you want your logo to be your own, if it looks like other companies’ then other potential customers won’t recognize you.
Once you know the logos of your competitors, you can create a business logo that is yours and yours alone. Think about things you would like to represent in your logo. What do you take pride in? What are the services you offer? What is your name and how can you incorporate it? Sketching a logo is a great way to get a visual of how it will look when it’s finished, but making a list of images you would like to see is equally as good.
You can design simple illustrations or simple shapes, but the key is in the simplicity. Don’t think that intricate and detailed logos are the best way to get noticed, because they are the best way to get passed over. Think about the Apple logo. It is just that, an apple. It is also one of the best known logos in the industry.
Design a business logo that is easy for people to see and remember. After you have an idea of what you want, take it to The Logo Company who will come up with five designs over the course of three days for you to choose from.
Get Noticed with Colors
Choosing the colors for your business logo will determine your success. There are numerous psychological studies regarding the effects of colors and the way they make people feel. Black is associated with power and authority, while white represents purity and innocence. Red is intense, and in small doses it gives off the feeling of love. Blue is peaceful and looks professional, especially when paired with green, which is known for relaxation. Yellow is cheery, but harsh when used a lot, while purple gives a sense of luxury. Brown is reliable, like Earth and nature.
Picture McDonald’s arches, they use red and yellow in their logo. The UPS business is known for their brown and yellow. Pick two or three colors that you feel best represents your business. Too many colors gives the impression of silliness, and is not easy for people to remember. The fewer the colors, the more professional you appear.
Choose Fonts Carefully
Create a business logo font that clearly states the name of your business. Choosing simple fonts like New Times Roman will allow potential clients to read your business with ease, and picture in their mind your name and what you do.
Clients won’t recognize your business if they can’t read your name. Then, when they have a need for the service you provide, they will think of that image and remember your name. Use only your name in your logo, other information in advertisement should be put on the median separately.
Images and Designs
Finding the right image or patterned design is the most important aspect of creating your company’s logo. Going to the right logo maker like The Logo Company is your number one tool. Talking with the five professional designers and giving them information about your business will allow them to come up with the best of the best logos for your office. Choose and illustration or design that fits with your brand name or your services.
Keep Versatility in Mind
Your logo needs to be able to look good on any media you choose to advertise on. If you have a lot of details or intricate art, it won’t show up well on smaller things like business cards, brochures, and emails. It also needs to look good on bigger advertisements such as billboards, buildings, and signs.
Newspaper ads are tricky, but one of the best ways to get your logo out to the public. Make sure your logo can easily transfer between different mediums and still look professional and identifiable. The more people who see it, the more business it brings.
Focus your Message
Focus on what you want to communicate about your company. Are you a serious business like a law firm? Or are you more lighthearted like a veterinary clinic? What makes you different from the others in your industry? Think about who is your target audience, are you marketing to college kids? Try incorporating current fads or helpful information for young adults. What about busy Moms? Focus on what would make their lives easier. Other businesses?
Target how you can help them grow.
A logo can be a fun and creative designing process, but it’s easy to get swept up in trivial things that won’t reap any benefit. Keep simplicity at its best. Now that you know how to make a business logo, and you know why it’s important to go to a professional business logo creator, you can design the perfect face to represent your company in a unique and interesting way to grow your business and build your dream at thelogocompany.net.
Why is Your Business Logo Design Important?
When it comes to business in the modern marketplace, your product or service is almost less important than the branding of your product or service. Customers will remember a good job that was done and want more. They’ll see value in what you have to offer and want to buy it. If they can’t remember who you are or how to find what you have to offer, however, those customers who would purchase what you have will now go to a competitor because they have better branding thanks to the emphasis they placed on their business logo design.
Though there is no set of rules when it comes to creating an effective business logo, there are some standards that you should try to hit when in the creative phase of your business logo design. A good business logo will:
· communicate to customers exactly what you do;
· communicate to customers how you plan to fulfill their expectations;
· be visually appealing; and
· be memorable.
Your business logo is the visual ambassador of your business. If people dislike your logo, then their less likely to do business with you. If they like your logo, then you’ve eliminated one of the first excuses a customer may have to not spend their money. That makes your business logo design an extremely critical part of your business.
The Logo Company team has the experience, knowledge, and dedication to make your sure business logo is as perfect as possible. We work with you every step of the way to make sure your business logo design captures everything you want to have communicated about your business. No matter what industry your business is in, we will create a business logo for you of the highest standards. Contact us today to see how the professional team at The Logo Company could help your business… and your brand be memorable.
Logos have functioned as the visual ambassadors of businesses from all industries for hundreds of years, so it’s important to pick one that makes a good first impression. These days, with the prevalence of online business in particular, it’s more important than ever to make sure your logo stands out.
Our business logo design process is second to none, with The Logo Company team providing you with as many revisions as you need in order to get yours just right. Once you’re happy, we’ll supply you with the original artwork as well as the logo itself in various high resolution formats.
Although the design conventions of businesses logos vary vastly from company to company, our portfolio showcases our dedication ensuring the finished product is of an excellent standard regardless of industry.