Banner: The title of a periodical (newspaper/magazine etc), which appears on the cover and on the first page. It contains the name of the publication and serial information, date, volume, number .
Baseline: In type, the imaginary horizontal line upon which the main body of the letters sits. Rounded letters actually dip just below the baseline to give optical balance.
Bit-mapped (mode): The paint graphics mode which describes an image made of pixels where the pixel is either on (black) or off (white).
Black (font): A font that has more weight than the bold version of the same typeface.
Bleed: An element that extends to the edge of the page. To print a bleed, the publication is printed on oversized paper which is then trimmed down to actual required size.
Block quote: A long quotation. Four or more lines, within body text, that is set apart in order to visably distinguish the author's words from the words that the author is quoting.
Body type: ROMAN-NORMAL-PLAIN or BOOK type used for long passages of text, such a stories in a newsletter, magazine, or chapters in a book. Usually sized from 9 point to 14 point.
Byline: In newsletter or magazine layout. A credit line for the author of an article.
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