Landscape (orientation): A page or layout board that is wider than it is tall.
Lap register: This is used with knockouts. Images of different colors are slightly overlapped to avoid the appearance of a white line in between the two inks.
Leader: This is a line of dots or dashes to lead the eye across the page to separated copy.
Leading (pronounced "led-ding"): The space in between lines of type. It is traditionally measured baseline-to-baseline in points. Text type is generally set with one or two points of leading eg. 10-point type with 2 points of leading. This is described as 10/12 read ten on twelve.
Letterforms: In type it is the shapes of the characters.
Ligature: In type it is the characters that are bound to each other, such as oe and ae. In professional typefaces the lowercase f is also often set as a ligature in combination with other characters such as fi and fl.
Light (font): This is a font that is lighter than the roman (normal, plain or book) version of the typeface.
Line art: Black-and-white artwork (drawings and illustration) with no gray areas. Pen-and-ink drawings are line art and most graphic images produced with DTP programs can be treated as line art. For printing purposes, positive halftones can be handled as line art too.
Logotype: This is a symbol, mark or identifying name.
Logogram: As above
Logotipo: Italian spelling as above
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