The Logo Company Case Study

Back To Portfolio

Miller Massage Therapy

Introduction

Miller Massage Therapy is a massage therapy business. They offer Swedish massage, deep tissue massage, tandem massage, chair massage, Reiki, CranioSacral therapy and outcalls. Most of their clients come in for relaxation, overall health, well-being and receiving on a more spiritual level. They have clients who go to them for work on physical conditions though they soon discover that there is much more to receiving a massage and bodywork than just working on the body. They have a warm, relaxing atmosphere in their office.

Their target audience are men and women of all ages and professions.  

The logo design needs to be illustrative, colors to be used were specified Purple, yellow, gold, blue, green, pink , white - Purple for sure, other colors are suggestions but no red or black.
The Design Process

The first thing to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts.  There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.

Initial Concepts

By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
We send the following information to the client with the initial concepts:

An explanation of the colors used in the designs. As we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.

We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

Design Concepts

  • Miller Massage Therapy
  • Miller Massage Therapy
  • Miller Massage Therapy
  • Miller Massage Therapy

Client Feedback

Client Response

The client replied with the comment:

“We received the 6 images and there are 3 images that there are parts of that we liked. They are listed as follows: design C (3rd image), design E (5th image), and design B (2nd image). There is one particular dove that is not on any of your logo designs that we are very interested in seeing if it can be used. It is called Animal Totem Dove. We would like some alterations to the picture. We would like full wing span and also light rays coming down and illuminating the dove. The light rays could be coming down through blue and purple clouds. We like very much the colors used in the image. Mountains could be optional. In the name we would like Massage to be bigger.”

1st Set of Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:

The client responded to these designs with the following comments:
“Hi, we received your 3 images and would like to see the first image with some changes made.

1. Would like some white added to the clouds to lighted them up.
2. The light rays coming from the clouds should be a yellow gold and illuminating the dove. So if you could highlight the dove with yellow on it's head and the top of it's wings and going down about half way.  
3. Make a white snow cap on the mountain.
4. The tail does not look as finished as we would like.  Please add some white to the tail and make it look feathery.
5. For the name please make Miller and Massage Therapy closer in size but Miller alittle bigger.  
6. We like the soft italisizfed fonts but would like to see
a few size variations in the name and a couple different font suggestions.

We like this image but we may be sending another one in soon with some revisions until we decide on one. Thanks”

Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.

Customer Testimonial

“Everything looks great.Thanks for all you work.”