The Logo Company Case Study

More Unique Designs

Introduction

More Unique Designs is a new interior design firm. Their available service include: consultations, programming, space planning, design analysis, drawings, the specifications of fixtures and their location, furnishings, reflected ceiling plans, fabrication of non-load-bearing elements of interior spaces of buildings, and construction administration.

The target audience is homeowners interested in customizing their interiors to address their lifestyle preferences.

The logo design is to be text based and must include the company colors (Black, Gold and Burgundy). The logo design needs to convey the company attributes: customer focus, process oriented, quality driven, analytical, non-conventional thinking, creative, cautious, trustworthy, can-do attitude, and friendly.
The Design Process

The first to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. Once a team of designers for the project has been assigned, the designers begin creating their concepts. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.

Initial Concepts

By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
We send the following information to the client with the initial concepts:

An explanation of the colors used in the designs. As we do not use the RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.

We also direct the client to available Fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.

Client Feedback

Client Response

The client replied with the comment:

“Thanks for the logo designs.  I would like to combine the concepts from the following logos:

Design D and Design E

Attached are logos from your site that has the look/feel that I would like for my logo design.  (i.e., unique letter/symbol, accent color, and mixed font).  

Please incorporate the following slogan/tagline in my logo:

"Design Made Easy"

Please use the following Pantone colors:

412 (Black) ,485 (Red/Burgundy), and 3955 (gold)”

The client decided to discard the other 4 designs and move ahead with a combination of 2 design. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.

We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions

This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
The client responded to these designs with the following comments:
“I would like to make revisions to the following logo concept:

Design G2

-Please add shadowing to the lettering following the "U" in "Unique
-Please change "Desigs" to "Designs"
-Please change tagline to "Interior Design Made Easy"
-Please change tagline color to a gray scale

In additions to the above changes to the original design, I would like to see the original design modified in the following ways:

(Version 1) Provide alternative abstract art over the "or" in "More" (make slightly curvilinear)
(Version 2) Move  "More" vertically upward slightly above "Unique Designs"
(Version 3) Move "More" over "Unique" with the "o" in "More" over the "i" in Unique and make "U" in "Unique" more designer”

The client decided to discard the other 5 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.

We aim to have the revised design/s back with the client in 3 business days.

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