The Logo Company Case Study
Mortgage Processing Support
Introduction
The client provides mortgage processing services to mortgage brokers. They will be building relationships with mortgage brokers to process their mortgage loan files. The target audience is mortgage brokers.
The logo design needs to show experience, professionalism, trustworthy, quickness, efficient, and helpful. The use of 4 unidentified colors has been approved.
Client Name: Mortgage Processing Support Inc.
Final Selection
The Design Process
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Design Concepts
Client Feedback
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“Hi, Thanks for the great logos, I would like to go ahead with the below logo"
