The Logo Company Case Study
Olympia
Introduction
Olympia Conceptual is a private investigation agency, with 3 main areas of business:
1. Obtaining information (Political research, Corporate Intel, Competitive intel
2. Perception Intel (how a client or company is seen publicly, through the use of the media)
3. Leadership Support (bringing objective information to decision makers during times of crisis)
The target audience is high-end clients, political consultants, senior level executives and criminal lawyers with high profile cases.
The logo design is to be limited to 3 colors, with deep grey and deep blue being identified as preferred. The motto/slogan is "We lead the way."
The Design Process
The first to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts. There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the logo design. These designs are presented to another designer (the team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Design Concepts
Client Feedback
The client replied with the comment:
“Please tell your folks that was fast, and nice job. Not dead-on, but close. Would it be possible to see design D with the green replaced by the orange from design B?
Also, would it be possible to see it with and without the motto? Thanks!”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
