The Logo Company Case Study
Penny Farthing
The Penny Farthing is a traditional British pub selling beer & food.
They are food led outlet but sell ale too. The target audience is 30+ adult only (not to appeal to kids).
The logo design is to have a traditional British “ye-olde” kind of look with warm colors. We would like to use a penny farthing bike. The font is to be a stylish script. Logo should covey traditional food & Ale is sold here.
The Design Process:
The first thing to happen when we receive a new logo order is we get all of our design team together for a brain storming session to discuss ideas. This is where the designers will come up with lots of different ideas using the information provided on the order form. Once a team of designers for the project has been assigned, the designers begin creating their concepts. There are a minimum of 3 designers per project but the number can vary as some clients feel that having one designer is best and others believe “2 heads are better than one”. This is also the point when the designers may ask the client for additional information, which can be an image or even a sketch or doodle. This is the creative stage and leads to the creation of unique concepts.
Initially the client’s project had been called “Canons” but due to legal reasons the name had to be changed. The client had received a set of initial concepts for “Canons”, which are below:
The client provided the following information:
Sorry for the delay but for legal reasons we have had to change our name. We have to scrap the previous idea's and start again, although the brief is a bit simpler this time round.
Our new name is 'The Penny Farthing'
We would like to use a penny farthing bike (same warm colours and overall style as your last designs) and our name above it in a stylish script font. Can you keep the same colors and style as concept 1.
Thank you for bearing with us in this one and I hope we can put this to bed this time.”
The case study picks up from the first set of designs incorporating “The Penny Farthing”.
Design Concepts
Client Feedback
Initial Concepts:
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The client responded to these designs with the following comments:
“Hi,
Using design B (Shadow under cycle)
1) Can we lose the straw man and just have the cycle
2) Have a slightly bigger banner that doesn't look so cramped (but in proportion to the Cycle)
3) Place the banner under the Cycle”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
Customer Testimonial
“This design is great, thanks for all your patience and an excellent service.
Many Thanks”
