The Logo Company Case Study
Platinum Business Brokers
Introduction
Platinum Business Brokers facilitate in the buying a selling of businesses both large and small.
The target audience is business owners who want to sell their businesses, or expand their business by purchasing another and business buyers seeking to buy a business.
The logo design is to be text based with a maximum of 4 colors. The colours were not set and left for the designers to choose suitable combinations.#
The Design Process
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
The Design Process
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Design Concepts
Client Feedback
Client Response
The client replied with the comment:
“We've decided on Design C as the design we like the best. For revisions we would like to see the following:
1. "Business Brokers" in Dark Grey and in Black.
2. The word "Platinum" in 4 or 5 different contemporary fonts. Whatever the designer thinks looks
the best in this design.”
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
1st Set of Revisions
This is the design which the design team prepared for the client to view and from here the client will decide if they would like more revisions or if they would like to have the design finalized:
The client responded to these designs with the following comments:
“After reviewing these revisions we will stick with the original font style and design.
We would like to see this design with the following changes.
1. The words "Business Brokers" in dark grey.
2. The words "Business Brokers in black.
3. The shading behind the word "Platinum" 1 shade lighter.
4. The shading behind the word "Platinum" 2 shades lighter.
5. The shading behind the word "Platinum" 3 shades lighter.”
Once again the designs are passed back to our design team who implement the client’s request. The length of the design process depends entirely upon the number of revision rounds requested by the client. Each revision round can take up to 3 days for the designs to be sent back to the client.
Customer Testimonial
“Perfect. Thank you for your wonderful work.”
