The Logo Company Case Study
Silver Tree Capital Corp
Client Profile
The Silver Tree Capital Corporation is a California based company. They invest in foreclosed homes and buying defaulted notes and hoes at foreclosure sales.
Foreclosure investment has become more important recently in response to skyrocketing real estate costs. By investigating the foreclosure market, the investor can get a better grasp of the real estate investment arena. As a practical matter, however, most properties are acquired by a lender, often for the amount owed on the foreclosed loan.
The target audience is investors wishing to contribute money to buy properties for future reselling.
he Design Process:
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks….” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
Initial Concepts:
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
In the email we send to the client with the initial concepts we also explain about the colors used by our design teams as we do not use RGB (Red, Green, Blue) color palette but instead the professional Pantone color palette.
The RGB color scheme is used on TV's, computer monitors and home/office printers. The Pantone color scheme is the industry standard and all professional printers use this color scheme as it has greater variety of pre-mixed colors for a consistent corporate look.
We also direct the client to available fonts from the online library at Adobe (we stock most of the Adobe fonts). Here the client can choose a font which appeals to them.
Design Concepts
Client Feedback
Clients Response:
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
Initial concept “a” is the logo concept we liked the best of the ones sent. I would like to maybe see a few different concepts on this line.
Maybe some different font styles or shading like colors scheme of silver and navy blue--pantone 296 range.
Open to suggestions-appreciate great original selections
The client decided to discard the other 5 designs and move ahead with a single design.
The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
