The Logo Company Case Study
The Thirsty Cricket
INTRODUCTION
The client is a manufacturer of a small (sponge-like) plastic pad/cell called a water pillow that is hydrated with water and included with “feeder” insects in their cage or aquarium as a moisture source. Feeder insects are usually crickets that are fed to other animals. In order to survive, they must have a moisture source and the water pillow is superior to an open jar of water as it will not drown the feeder insects.
The target audience consists of retail pet store owners who will purchase the water pillow and merchandise it for sale on a checkout counter or retail shelf for individual sale. The display case is a hexagonal clear plastic jar which contains individual cells that are purchased by shoppers to maintain moisture in feeder insects.
The logo design is to be an illustration of a cartoonish cricket drinking water standing in a desert. The cricket must look thirsty and be holding a water pillow with his hands/claws/pincers. The water pillow is a blue color, the cricket is to be in brown and the background must have desert colors.
THE DESIGN PROCESS
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer working on a project is better for the overall feel of the logo but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
INITIAL CONCEPTS
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Design Concepts
Client Feedback
CLIENTS RESPONSE
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“You guys ROCK! One of the 4 provided could not have been more on-target with what I was visualizing.
I have decided on the following and will only require a few minor revisions to design no. 3 (image of brown cricket with white shoes holding blue water pillow in desert scape).
The only revisions I would like to have are as follows:
1. Please add a "TM" trademark symbol after the word CRICKET.
2. Please add a "circle r" registered trademark symbol after the word Water Pillows. It is a registered trademark”
The client decided one of the designs was almost perfect and only needed minor adjustments. We aim to have the revised design/s back with the client in 3 business days.
