The Logo Company Case Study

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Three Kids and a Mum

Introduction

Three Kids and A Mom create unique functional artwork. Their products vary depending on their latest creative outlet. Beaded silverware is the bread and butter of the operation.

The target audience is any one and every one. They currently sell directly to customers through word of mouth. They also sell products on consignment through small boutiques or cafés. Their plan is to branch out farther into gift shops and also sell products on-line.
The logo design is to be 3 color and the choice of colors has been left to the design team. The client asked if we could incorporate a swirl or something relating to the beaded designs they create. Also try using the idea of our family’s creativity in working together.

The Design Process

The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer is better as “Too many cooks…” and others believe “The more the merrier”, but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.

Client Feedback

The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:

“I really like the first logo & the last logo.  Can you take rework the last logo with the font & colors used in the first logo?

Thanks,”

The client decided to focus on a single design. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.