The Logo Company Case Study
Titan Home Improvements
INTRODUCTION
The client is a small size home improvement company. The install trim, doors, windows, kitchens, bathrooms, finished basements, decks, etc. The target audience is middle to upper class homeowners in need of home improvements.
The logo design is to be 3 color using burgundy, black and gold. The use of a Titan’s helmet, hammer, circular saw or even a house would be acceptable. The logo design needs to show strength, dependability, class and quality.
THE DESIGN PROCESS
The first thing that happens when we receive a new business logo design order is to get all our design team together for a brain storming meeting and start shooting ideas. There are a minimum of 3 designers per project. Some clients feel that having one designer working on a project is better for the overall feel of the logo but projects can have more or less designers depending on the client. The designers will have a meeting and each logo designer will come up with design concepts to be worked upon by the group. This is also when they may ask the client for additional information. This is the creative stage and leads to the design of unique concepts.
INITIAL CONCEPTS
By day three the designers will be sending out the initial concepts of the company logo design. These designs are presented to another designer (team leader of another business logo design project) for inspection and approval. The selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.
Design Concepts
Client Feedback
The client takes as long as they need to review the designs and think of any revisions they feel are necessary. When they are ready to move forward the client will provide us the instructions to carry out.
The client replied with the comment:
“We have decided initial concept 3 is our favourite.have decided initial concept 3 is our favourite.
We like the font, the colors and the helmet. What we did not like about some of the other options is how they would say Titan Home and then Improvments Inc. below it. Having Titan and then Home Improvements Inc. below it seems to look much better. We would like some other options with this logo try moving it behind, below or to the other side or maybe the helmet behind the writing. We also liked the layout of Initial concept 1.
Titan across the middle with Home Improvements Inc. under it. I would also like to see it with the helmet where the saw blade is if possible. Also, if we could fancy up the outline of that logo somehow.
Overall, we are very happy with what we have seen so far. Thanks for the good work.”
The client decided to mix and match 2 of the designs and see what the design team came up with. The client’s comments are passed on to the design team and they begin implementing the client’s instructions.
We aim to have the revised design/s back with the client in 3 business days.
