The Logo Company Case Study
Visual Desires
Introduction
TheLogoCompany.net has a well established global client base and an excellent reputation for professional logo design services. The logo design team boasts a wealth of experience, with qualified logo designers based in the USA and Europe.
Our world class portfolio is a testament to our experience and versatility it displays a broad range of logo designs from a multitude of genres and caters for all businesses from small start-ups to well established large companies.
Our design skills are matched by our excellent customer support team. This team is made up highly trained and experienced individuals with a wealth of technical graphic design knowledge to assist you every step of the way through your logo design process.
This case study will cover the custom logo design process from start to finish for one of our clients : Visual Desires. Pictured below is the logo that we designed for Visual Desires along with the process that went in to producing it.
The Process
The first stage of the process is to complete our online order form. This form is carefully constructed to extract just the right information from the client to lead our design team in a good direction. The form invites you to offer as much instruction as you wish to the design team to aid their creative flair. We offer you to suggest colors, fonts ( from our an extensive range available to us at http://store.adobe.com/type/ ), styles and point us to logos that you like in our portfolio or elsewhere.
This Client ( Visual Desires ) did not offer much in the way of actual design instructions except for stating he would like an emblem-iconic logo. A Vital component of the order form is the company description. Each logo is unique and to create the perfect logo for you we need to understand your business.
Visual desires was a new, expanding retail/wholesale business which is primarily web based. Their trade is importing beads direct and selling them wholesale.
Initial Design Concepts
Your completed order form will be passed on to our design supervisor. The supervisor will then assign your project to a small pool of designers ( minimum 2 ) to review your order form and suggest a creative strategy. We always use a pool of designers to maximize creative input to the project.
The designers will take into account the type of business they are designing for. In this case a retail/wholesale business. The emblem-iconic logo is perfect for this business and needs to be strong, reliable, clear and professional these are key ideals that the design team must adhere to.
The design pool will then create a range of concepts. These concepts will be reviewed by our supervisor who will choose the most promising designs ( minimum 3 ) to send to the client.
Design Concepts
Client Feedback
At this stage the client can really get involved in the project. Now the client has designs to view it often gives them a clearer vision of the perfect logo for their business.
The client here said that one design in particular stood out to them ( concept 2 ). They stated they liked the choice of font, the idea of the ‘V’ in the middle of the design but would like to see some variations of that. Also the client requested that they would like to see the new concepts in a variety of colors.
What happens if you don’t like any of the designs?
This does not happen often but it does happen. Even on this rare eventuality the initial concepts can prove to have a positive effect. They often give the client a clearer picture about the style of logo they do want. We ask the client to be as suggestive as they can in how to move forward and add some new designers to the pool for fresh ideas and input. Armed with focused direction from the client and fresh design input our end we provide a brand new set of concepts.
