Teenagers are one of the largest populations when it comes to a customer base. Their minds are open to so many different things and trends that it would only make sense for a business to cater their marketing strategies around this group of clientele. Teenagers make up a group of diverse and fresh thinking. As you look at advertising all around you, most of it is done to target teenagers. Unfortunately, some businesses take advantage of their vulnerability and will target them in negative ways. However, you can also target this group in a positive manner and in turn, boost your own business revenue and exposure.
We have compiled the 5 easy ways that your business can incorporate into your marketing plan and target this particular demographic group. See how these marketing strategies will benefit your business and help it grow.
1. Work Alongside Them, Not Against Them
As you begin working on your marketing plan, look at your workforce. Do you have someone on the team that is a teenager? You should consider hiring one as an intern or on a part-time basis. These are the people who will possess the inside scoop on what it hot and trending. They have a first-hand look at what teenagers like and dislike. You can also give them the opportunity to grow their careers in your company. They would be able to get real, hands-on experience by working in your business alongside other professionals. This then becomes a win-win for both sides of the business.
2. Pick the Right Branding Poster Teens
When you are ready to start sending out your marketing campaigns, you should consider utilizing teens in your actual advertisements. This means that you would want to use a teenager as the face behind your marketing campaign. These are the individuals that teenagers can relate to and identify with. Many big businesses will use celebrity teenagers to endorse their products or services. This gives them the edge of having someone that other teenagers look up to and get them to make a purchase. So, enlist in using the right poster teen to be the face of your marketing campaigns. This will help relay the right message to your audience.
3. Keep Up with Trends and Popular Culture
You will not be able to engage with a particular audience if you do not keep up with the trends that interest them the most. You need to always keep yourself up to date with the latest trends and popular things to keep teenagers interested. For instance, there was a huge boom in fidget spinners this last year. To capitalize, businesses began creating their own fidget spinners and customizing them to fit the interests of teenagers. They could now get them in multiple colors or with images of their favorite rock bands. Teenagers relate well with things they are familiar with so you should give them reasons to be engaged with your product or service.
You should also be employing specific marketing strategies online via social media platforms. Facebook campaigns are going to look much more different than those on SnapChat. More and more teens are using SnapChat over any other social media platform. This means that you can strategically create marketing campaigns through this app that will make it easy for them to access. This will also help them be more exposed to your business. New stations have begun creating news “Stories” on the app to make the news more innovative and interesting to teens.
4. Take Teen Budgets into Account
If your business is in the market to sell expensive products, you should know that a teenager is not the person you want to market to. Teenagers do not have high-paying jobs and some hardly even have a steady income. This is why it is important to price your product or service to meet the needs of the teenager budget lifestyle. Granted, you may target teens for more pricey items because you know that they may enlist the wallets of their parents. But, for the most part, they will be spending money on their own, which requires you to be mindful about your pricing strategies. Teens are also more appreciative of businesses that take their budget into account. They see that businesses care about their income restrictions, which is good for your branding component.
5. Logo Designing to Engage Teens
Logos are essential to any business trying to make a name for themselves. Consumers pay attention to a company logo more than any other type of representation for a company. So, it is important you design a logo that meets the engagement of a teenager and how you want to be represented. Their perspective of you will be based on how well you can initiate a great logo. The color scheme, fonts and images are all components of building a great and lasting logo. For teenagers, logos define the brands that they can connect with. You see teenagers with Beats headphones or Nike shoes and these logos are iconic. If they would see their peers wearing these brands, they automatically connected the logos to the brands. This is how you want to guide your logo design plan for your business.
Teenagers are a great group for businesses to target because they have the potential to really help your business grow. They are part of a large group of consumers who are obsessed with the consumer market. They are also a group that you can strategically cater to and plan your marketing methods behind. Teenagers are a very specific group that needs a particular way of engaging with. As you get your team together and build a marketing plan, understand that the teenager audience is an ideal group to work with. They can help you scale your business and keep it sustained for the long-term. Paying attention to these different strategies and peak seasons in shopping, you can effectively target the teenager customer base. It is time that other businesses jump on this bandwagon and see the potential for great business growth.