How a Customer’s Brain Sees Your Logo

What happens when a customer sees your logo for the first time? It might surprise you to know that there are many things happening at once. In a split second, the human eye recognized colors, images, and shapes. Those are the key visual elements of your logo. However,...

Getting Logo Inspiration from Movie Posters

When you go to the movie theater, have you ever stopped and really looked at the movie posters displayed there. Sometimes they are posters for upcoming attractions, and at other times the theater might display posters from classic films. Either way, what these posters...

Top 5 Ways to Build Your Brand

The brand you build for your company is your voice in the world. It’s how you identify yourself, attract customers, and stand out from the competition. It’s as personal as a fingerprint and just as important. And yet… some companies don’t put the enough effort into...

How to Avoid Clichés When Choosing a Logo

One of the most challenging things about designing logos is avoiding clichés. In today’s world, every industry has hundreds of companies competing for attention. Almost any image you can imagine has been used more than once, and that means that designers are...

Planting Ideas: Marketing & Branding for the Landscaping Industry

The landscaping industry can be quite competitive. Since the work done by landscaping companies ranges from the fairly mundane (mowing and trimming lawns) to the complex (redesigning gardens and fixing major landscaping issues), marketing is a significant concern. The...

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